山东章丘龙山黑陶旅游商品开发研究

发布时间：2018-02-21 13:46

本文关键词： 黑陶旅游商品开发　出处：《西北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着经济快速发展，旅游业的迅猛发展引起广泛关注。我国是个旅游大国，旅游业虽然起步较晚，但发展较快，旅游商品作为旅游业的一项高附加值产业，，也受到越来越多的重视。但是与其它旅游产品的开发相比起来，旅游商品无论在设计制作方面还是在宣传销售方面都相对滞后，这在很大程度上影响了整个旅游产业的收益。在旅游产业高速发展的现在，旅游商品的开发成为了旅游业深入发展和利润空间增大的关键环节。加快旅游商品的发展对发展旅游业、促进地区经济发展意义重大。本文首先对国内外旅游商品的研究现状进行总结概括，对旅游商品的概念进行比较，并分析了旅游商品的特点及其在旅游业中的作用。同时对国内外旅游商品开发的现状进行了比对，对章丘旅游以及旅游商品开发进行了分析，对章丘旅游商品特别是黑陶旅游商品开发的现状及存在的问题进行了研究。通过运用SWOT分析法，对龙山黑陶旅游商品的内部优势与劣势，外部机遇与威胁进行结构性分析，对龙山黑陶旅游商品的开发提出了一系列策略，希望能够对龙山黑陶旅游商品加速发展提供有益的参考。
[Abstract]:In recent years, with the rapid development of economy, the rapid development of tourism has aroused widespread concern. China is a large tourism country, although the tourism started late, but rapid development, tourism commodities as a high value-added industry in tourism, More and more attention has also been paid to it. But compared with the development of other tourism products, tourism commodities are relatively lagging behind in terms of design and production as well as promotion and sales. To a large extent, this has affected the income of the entire tourism industry. Now, with the rapid development of the tourism industry, The development of tourism commodities has become a key link in the further development of tourism industry and the increase of profit space. It is of great significance to speed up the development of tourism commodities to develop tourism industry and promote regional economic development. This paper first summarizes the current research situation of tourism commodities at home and abroad, and compares the concepts of tourism commodities. It also analyzes the characteristics of tourism commodities and their role in tourism, compares the current situation of tourism commodity development at home and abroad, and analyzes Zhangqiu tourism and tourism commodity development. This paper studies the present situation and existing problems of Zhangqiu tourism commodity, especially black pottery tourism commodity. By using SWOT analysis method, this paper makes a structural analysis of the internal advantages and disadvantages, external opportunities and threats of Longshan black pottery tourism commodity. This paper puts forward a series of strategies for the development of tourism commodities of Longshan Black Pottery, hoping to provide a useful reference for the rapid development of Longshan Black Pottery Tourism Commodity.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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