基于客源市场调研的丽水乡村休闲旅游发展研究

发布时间：2018-02-23 01:50

本文关键词： 丽水市乡村休闲旅游客源市场　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济社会发展和人民生活水平的提高,以农家乐民宿为主要载体的乡村休闲旅游在我国得以快速发展。近年来,地处浙西南山区的浙江丽水市,依托良好的生态环境、优美的自然风光、独特的山地气候和深厚的人文底蕴,把乡村休闲旅游作为促成农村一二三产融合发展的重要平台,取得了显著成效。与此同时,丽水市乡村休闲旅游业在可持续发展上也面临着产品功能单一、特色不够明显、资源整合有限、人员素质不高、基础设施落后等方面的突出问题,亟需解决。本文借客源市场调查的成果,研究乡村休闲旅游发展的路径问题,实地调查乡村休闲旅游地经济效益、社会效益、环境效益的发展规模,比较深入地分析了当前丽水乡村休闲旅游业的发展现状及存在的问题,由此提出了相应的对策和建议,希望借此为推进丽水乡村休闲旅游业健康发展作出一定的贡献。本文主要由五个部分构成:第一章为绪论,简单交待了选题背景、研究目的和意义,阐述了乡村休闲旅游的概念及其相关理论,提出了研究方法和技术路线;第二章是丽水乡村休闲旅游发展概况及存在的问题。简单介绍了丽水乡村休闲旅游发展的基本历程和取得的成效。从产品结构、市场拓展、基础设施、人员素养四个方面进行了分析丽水乡村休闲旅游发展中存在的问题;第三章是丽水乡村休闲旅游客源市场调研与分析,通过设计样本对丽水乡村休闲旅游客源市场进行实地调研,并对调查结果进行综合分析;第四章是丽水乡村休闲旅游的发展战略及对策。从市场调研的结果来分析丽水市乡村休闲旅游面临的机遇与挑战,为丽水乡村休闲旅游作出了战略选择,提出了加强政府主导的力度、改善基础设施、加强培训管理、建立长效机制等四个方面的建议;第五章为结束语部分,对全文进行了简要总结,指出了本研究的不足,并对后续研究作了展望。
[Abstract]:With the development of economy and society and the improvement of people's living standard, rural leisure tourism, which is mainly carried by Nongjiale and hostel, has been developing rapidly in our country. In recent years, the city of Lishui in Zhejiang Province, which is located in the mountainous area of the west of Zhejiang, relies on a good ecological environment. With its beautiful natural scenery, unique mountain climate and profound cultural background, rural leisure tourism has been regarded as an important platform for promoting the integration and development of rural industries. At the same time, it has achieved remarkable results. The rural leisure tourism industry in Lishui also faces some outstanding problems in the sustainable development, such as single function of products, lack of obvious characteristics, limited integration of resources, low quality of personnel and backward infrastructure, etc. This paper studies the development path of rural leisure tourism, and investigates the development scale of economic, social and environmental benefits of rural leisure tourism. This paper deeply analyzes the present situation and existing problems of rural leisure tourism in Lishui, and puts forward corresponding countermeasures and suggestions. I hope to make some contribution to promoting the healthy development of rural leisure tourism in Lishui. This paper mainly consists of five parts: the first chapter is the introduction, briefly explaining the background of the topic, the purpose and significance of the research. This paper expounds the concept and related theories of rural leisure tourism, and puts forward the research method and technical route. The second chapter is the development of rural leisure tourism in Lishui and its existing problems. It briefly introduces the basic course and achievements of rural leisure tourism development in Lishui, including product structure, market expansion, infrastructure, etc. This paper analyzes the problems existing in the development of rural leisure tourism in Lishui from four aspects: the third chapter is the investigation and analysis of the tourist market of rural leisure tourism in Lishui. Through the design sample to carry on the field investigation to the Lishui rural leisure tourism tourist source market, and carries on the comprehensive analysis to the survey result; Chapter 4th is the development strategy and countermeasures of rural leisure tourism in Lishui. The paper analyzes the opportunities and challenges faced by rural leisure tourism in Lishui from the results of market research, and makes a strategic choice for rural leisure tourism in Lishui. Four suggestions are put forward to strengthen the government leading, to improve the infrastructure, to strengthen the training management and to establish a long-term mechanism. Chapter 5th is the concluding part, which briefly summarizes the full text and points out the shortcomings of this study. The future research is prospected.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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