community rural tourism statistic analysis spatial analysis

  本文关键词：社区视角下乡村旅游发展的影响因子——基于杭州的调研，，由笔耕文化传播整理发布。

社区视角下乡村旅游发展的影响因子——基于杭州的调研

Influential Factors of Rural Tourism Development in Perspective of Community——A Case of Hangzhou

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WANG Ying, XU Xiao - xiao （College of Tourism and City Management ,Zhejiang Gongshang University ,Hangzhou 310018 ,Zhejiang , China ）

浙江工商大学旅游与城市管理学院,中国浙江杭州310018

文章摘要：乡村旅游发展影响因子已成为研究的热点,但不同阶段、不同角度的研究结论存在差异。文章站在社区视角,采用因子分析法、空间分析法,对杭州市省、市二级乡村旅游特色示范村（点）进行研究,获得以下结论：1政府支持仍然是影响乡村旅游发展的主导因子,但是要求政府支持的内容发生了显著变化,政府必须加快职能转变,提高旅游行政公共服务能力;2社区经营管理日益重要,乡村旅游发展已进入社区整体经营与形象塑造阶段,政府可通过品牌培育来提升乡村旅游知名度;3区位环境影响更加多样复杂,要充分认识不同类型乡村旅游发展的客观特征,提供差异化引导与针对性政策;4资源特色始终是发展基础,必须尊重和保护好独特的乡土文化,维护乡村旅游的吸引力和竞争力;5消费特征影响不可或缺,乡村旅游是一种更具生活特质的交流平台,经营者可以从消费者那里获得所需要的信息,在乡村旅游大众化的背景下找准适合自身企业的小众化目标人群,培育忠诚客户。

Abstr：Influential factors of rural tourism has been the research focus. Yet, research results approached from different stages and perspectives vary. This paper researches samples of province-level and city-level characteristic model village and spots in Hangzhou from the perspective of community to study influential factors of rural tourism development.Through statistic analysis and spatial analysis tool, we find that：1） Though government support is still the dominant force,the ways to support rural tourism have changed. Thus, the government should constantly transform its functions to improve the ability to provide tourism public service of administration. 2）The importance of community management is increasingly outstanding and the rural tourism development has entered a stage of overall community operation and image-building. Hence, the government should establish the fame of rural tourism through breeding rural tourism brands.3）Location and environment factors are getting more complex and diverse, which requires the government to thoroughly understand the objective characteristics of various types of rural tourism in order to provide differentiated guidance and policy. 4） Resource characteristic is the constant foundation of development. People should respect and protect unique rural culture to sustain uniqueness and competitiveness of rural tourism. 5）The consumption pattern is indispensable, so in the case of rural tourism, which is a type of daily-life-characterized communication platform, enterprises are able to get more information from customers, so that they can fully analyze consumers＇ demand, find their niche of target populations, and cultivate loyal customers.

文章关键词：

Keyword：:community rural tourism statistic analysis spatial analysis

课题项目：教育部人文社会科学基金项目（13YJAZH092）; 浙江省哲学社会科学规划课题（13NDJC086YB）

作者信息：会员可见

  本文关键词：社区视角下乡村旅游发展的影响因子——基于杭州的调研，由笔耕文化传播整理发布。