旅游市场信息不对称的模型分析

发布时间：2018-02-26 01:01

本文关键词： 旅游市场信息不对称模型分析　出处：《天津财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着国内经济的发展,居民的收入增多,消费水平也得到显著的增强,人们对休闲生活更加亲睐,旅游业因此蓬勃发展并成为地方经济的重要产业,但信息不对称问题却存在于旅游业的方方面面。旅游市场信息不对称是指旅游市场交易过程中交易双方所拥有的信息数量不等,单从旅行社是信息优势方的角度分析旅游市场信息不对称是不够的,必须考虑到游客也可以是信息优势方。在旅行社处于信息优势一方时,处于委托人地位的游客对产品信息的获取极为有限,游客不清楚产品信息,处于代理人地位的旅行社就可能利用游客不知道的私人信息定制对自己有利的合同,这样的结果是损害了游客的利益,使得游客对旅行社的服务产生怀疑,很容易产生逆向选择,旅游市场中产品的均衡交易价格和均衡交易量偏离信息完全时的均衡交易量和均衡交易价格,旅行社的发展受到阻碍,引发旅游市场中劣质旅行社驱逐优质旅行社的问题,旅游市场运行低效。当游客处于信息优势一方时,旅行社无法观测和了解游客对旅游产品的预期,当游客发生“围单”行为时,会使旅行社为避免因提供不合格旅游服务而导致旅游活动结束后大量游客的投诉和索赔等事后行为对旅行社造成的负面影响,而在旅游活动发生前就提供什么样产品最为符合游客预期做出决策。本文研究了旅游市场交易双方——旅行社和游客分别处于信息优势方时旅游市场信息不对称的表现情况及其对旅行社产生的影响,建立了旅行社处于信息优势方时旅游市场中的实证分析模型和游客处于信息优势方时旅行社的基于游客预期的决策模型,并提出了改善旅游市场中信息不对称情况的对策。
[Abstract]:With the development of the domestic economy, the income of the residents increases, the consumption level is also significantly enhanced, and people are more interested in leisure life. As a result, tourism has flourished and become an important industry in the local economy. However, the problem of information asymmetry exists in all aspects of tourism. Information asymmetry in tourism market refers to the different amount of information owned by both parties in the course of trade in tourism market. It is not enough to analyze the information asymmetry in the tourism market from the point of view that the travel agency is the information advantage party. It must be considered that the tourist can also be the information advantage party. When the travel agency is in the information advantage party, Tourists in the position of client have very limited access to product information, tourists are not aware of product information, and travel agencies in agency status may use private information that tourists do not know to customize contracts that are beneficial to them. As a result, the interests of the tourists are damaged, the tourists are suspicious of the services of the travel agencies, and it is easy to produce adverse selection. In the tourism market, the equilibrium transaction price and the equilibrium transaction price of the product deviate from the information completely, and the development of the travel agency is hindered, which leads to the problem of shoddy travel agency expelling the high quality travel agency in the tourism market. The tourism market is inefficient. When tourists are on the information side, travel agencies are unable to observe and understand tourists' expectations of tourism products. In order to avoid the negative impact on travel agencies caused by complaints and claims from a large number of tourists after the end of tourism activities due to the provision of unqualified travel services, And what kind of product should be provided before the tourism activity happens? this paper studies the asymmetric information of tourism market when the travel agency and the tourist are in the advantage of information, the two sides of the trade are in the tourism market, the travel agency and the tourist are respectively in the advantage of information. Performance and its impact on travel agencies, This paper establishes the empirical analysis model of travel agency when it is in the information advantage side and the decision model based on the tourists' expectation when the tourist is in the information advantage party, and puts forward the countermeasures to improve the information asymmetry in the tourism market.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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