智慧旅游对旅游消费者行为的影响机制研究

发布时间：2018-03-03 10:16

本文选题：智慧旅游　切入点：旅游者行为　出处：《青海社会科学》2014年05期 　论文类型：期刊论文

【摘要】：本文基于网络化信息技术和数字化时代下智慧旅游的视角,研究旅游消费者行为变化影响机制的背景基础,系统地归纳并揭示智慧旅游的发展现状,研究智慧旅游管理方式、智慧旅游服务手段以及智慧旅游营销方法下游客消费行为的受影响程度以及成因,丰富和发展智慧旅游的理论内容,以智慧化为行为变化的核心成因,实现智慧旅游与旅游行为研究的新突破。
[Abstract]:Based on the network information technology and the perspective of intelligent tourism in the digital age, this paper studies the background foundation of the influence mechanism of tourism consumer behavior change, systematically summarizes and reveals the current situation of intelligent tourism development, and studies the management mode of intelligent tourism. The influence degree and cause of the tourists' consumption behavior under the intelligent tourism service means and the intelligent tourism marketing method, enriches and develops the intellectual tourism theory content, turns the wisdom into the core cause of the behavior change. To achieve a new breakthrough in the study of intelligent tourism and tourism behavior.
【作者单位】：中南大学商学院市场营销与旅游管理系;中南大学商学院;
【分类号】：F592;F713.55

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