精准扶贫背景下桓仁葡萄酒文化旅游产业链创新研究

发布时间：2018-03-03 12:17

本文选题：旅游精准扶贫　切入点：产业链　出处：《沈阳师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：精准扶贫是新时期国家重要战略之一。桓仁满族自治县是国家级贫困县,地处辽东山区,拥有极为优质的特色冰葡萄酒文化旅游资源。冰葡萄品种主要是威代尔,种植面积大约在1.1万亩左右,主要种植区域集中在北甸子乡,其它部分乡镇也有少量种植。目前,桓仁地区已经成为国内规模最大、品质最好的冰葡萄原产地和原材料供应地基地。但作为冰葡萄酒产业链上游,冰葡萄酒种植仍然以散、乱的风格为主,没有统一有效的管理模式,又因为长期以散户种植为主,导致目前桓仁冰葡萄种植产业陷入了困境,由此造成葡萄种植农户积极性不高,以至于葡萄酒产业一直不能有效的拉动当地贫困农民致富。而将葡萄酒种植业与葡萄酒文化旅游产业有机的结合到一起,构建全新的葡萄酒文化旅游产业链,能够使传统的葡萄酒种植业和葡萄酒酒业以文化旅游为载体获得全新的活力。本文根据产业链理论,从精准扶贫视角出发,采用实证与规范相结合、定性与定量相结合的研究方法,对桓仁冰葡萄酒文化旅游产业链创新问题进行了较为全面、系统的研究。通过分析国内外葡萄酒文化旅游产业的发展概况,进行了葡萄酒文化旅游消费者需求度调查,深入分析桓仁地区经济发展、葡萄酒业及旅游业发展现状建立评价指标体系,对桓仁冰葡萄酒文化旅游资源进行了定量的综合评价。在此基础上构建了葡萄酒文化旅游产业链创新模式,最后提出了产业链创新模式运行的对策建议。通过对桓仁葡萄酒文化旅游产业链的创新,将旅游产业和葡萄酒文化产业有机结合,针对区域特色开发葡萄酒旅游项目。构建一个集葡萄苗繁育及葡萄种植、葡萄酒生产加工、葡萄园及酒厂、酒窖观光、葡萄酒品鉴、葡萄酒文化普及、美食、节庆和度假为一体的综合性产业链条,深入挖掘游客的精神需求,使产业链的上游下游都能换发新的活力,提高葡萄酒种植农户和葡萄酒生产和销售厂商的积极性,加快葡萄酒文化旅游产业规模发展,形成葡萄酒旅游产业集群效应,提高产业整体经济效益,带动区域经济发展,从而实现旅游精准扶贫。
[Abstract]:Precision poverty alleviation is one of the important national strategies in the new era. Huanren Manchu Autonomous County is a poor county at the national level, located in the mountainous area of eastern Liaoning Province. The planting area is about 11,000 mu, the main planting area is concentrated in Beidian Township, and there is also a small amount of planting in other parts of the township. At present, Huanren area has become the largest in China. Ice grape origin and raw material supply base of the best quality. But as the upstream of the ice wine industry chain, ice wine cultivation is still scattered, chaotic style, there is no unified and effective management model, and because the long-term retail planting mainly, As a result, the current Huanren ice grape planting industry is in a difficult position, resulting in a lack of enthusiasm on the part of farmers in grape cultivation. As a result, the wine industry has not been able to effectively stimulate the local poor farmers to become rich. Instead, the wine planting industry and the wine cultural tourism industry have been organically combined to build a new wine cultural tourism industry chain. It can make the traditional wine planting industry and wine industry take cultural tourism as the carrier to gain a new vitality. According to the theory of industry chain, this paper starts from the perspective of precise poverty alleviation, and combines empirical and normative methods. By combining qualitative and quantitative research methods, this paper makes a comprehensive and systematic study on the innovation of Huanren wine cultural tourism industry chain, and analyzes the development situation of wine culture tourism industry at home and abroad. An investigation on the demand of consumers of wine culture tourism was carried out, and an evaluation index system was established for the economic development of Huanren region, the development of wine industry and tourism industry. On the basis of quantitative comprehensive evaluation of Huanren ice wine cultural tourism resources, the innovation mode of wine cultural tourism industry chain is constructed. Finally, the paper puts forward the countermeasures and suggestions for the operation of the innovation mode of the industrial chain. Through the innovation of the Huanren wine culture tourism industry chain, the tourism industry and the wine culture industry are organically combined. To develop wine tourism project for regional characteristics. Build a grape seedling breeding and grape planting, wine production and processing, vineyards and wineries, wine cellar sightseeing, wine tasting, wine culture popularization, gourmet food, wine production and processing, wine production and processing, wine cellar sightseeing, wine tasting, wine culture popularization, The integrated industrial chain of festivals and vacations will tap into the spiritual needs of tourists, so that the upstream and downstream of the industrial chain can be renewed with new vitality, and the enthusiasm of wine farmers and wine producers and sellers will be enhanced. To speed up the development of wine culture tourism industry, to form the cluster effect of wine tourism industry, to improve the overall economic benefits of the industry, and to promote regional economic development, so as to achieve the precise poverty alleviation of tourism.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS971;F592.7

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