旅游目的地营销新路径研究

发布时间：2018-03-03 12:33

  本文选题：视频用户　切入点：媒体营销　出处：《求实》2014年S1期 　论文类型：期刊论文

【摘要】：正2012年绍兴市旅游集团推出微电影《樱为爱情》,开创了浙江乃至全国旅游景区利用微电影进行旅游营销的先河。此举通过微博、门户网站迅速快捷地推广,游客纷纷慕名而来。在樱花节中,绍兴游客日接待量创下了历史最高纪录。而根据中国社会科学院发布的《中国新媒体发展报告(20l2)》指出:截至2012年底,全球互联网网民超过24亿,其中中国共有4.2亿手机网民用户,我国网络视频用户达3.72亿,移动业务的市场规模达到92.5亿元,
[Abstract]:In 2012, Shaoxing Tourism Group launched "Cherry for Love", creating a pioneer in the use of micro-film for tourism marketing in Zhejiang and even across the country. Through Weibo, the portal website was quickly and quickly popularized. The number of visitors in Shaoxing reached an all-time high during the Cherry Blossom Festival. According to the China New Media Development report issued by the Chinese Academy of Social Sciences, as of end of 2012, the number of visitors received in Shaoxing was the highest in history, according to the report on the Development of New Media in China issued by the Chinese Academy of Social Sciences. There are more than 2.4 billion Internet users worldwide, including 420 million mobile phone users in China and 372 million Internet video users in China. The market size of mobile services has reached 9.25 billion yuan.
【作者单位】： 浙江大学城市学院商学院;
【分类号】：F592
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本文编号：1561056