垫江县旅游目的地建设现状与发展对策研究

发布时间：2018-03-06 16:13

本文选题：垫江　切入点：旅游目的地　出处：《四川外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：2014年,国务院颁布并印发《国务院关于促进旅游业改革发展的若干意见》([2014]31号文件),《意见》中明确指示将旅游产业打造为战略性支柱产业。2016年正值“十三五”开始之年,各地区均在“十二五”成果基础之上大力发展旅游产业,将其作为地区经济新的增长点和突破口。随着旅游时间增加和旅游需求提高,以旅游目的地为核心的新型旅游形式已经成为人们放松、娱乐主要方式之一。当前各省市、区县都通过旅游目的地形式吸引游客,拉动旅游业经济增长。重庆市位于我国中西部,作为我国西部大开发重要战略支点,旅游业发展状况受到国内外关注。垫江县地处重庆市中东北部,位于渝东北生态涵养发展区。其历史悠久,战略位置重要,自古素有“巴国粮仓”、“牡丹之乡”等美誉之称。“十二五”期间,垫江县旅游围绕牡丹等花卉观赏形式快速发展,2015年实现接待人数175万人次,旅游收入4.8亿元人民币。近年旅游业的不断发展,旅游各种弊端日渐显现,垫江县旅游业发展受到阻碍。“十三五”开始之际县政府高度重视本县旅游产业发展状况,并要求及时调整旅游业发展方向改变当前不利局面,将旅游业打造为垫江县战略性支柱产业。基于此背景,本文查阅相关理论和文献研究并通过实地考察、县领导访谈等方法对垫江县旅游旅游目的地现状进行全面研究和梳理,旨在详细分析垫江县旅游现状和问题,并通过问卷调查的实证分析方式结合游客意愿实证研究探索适合垫江县旅游全时、全域旅游发展新模式和方向。努力改变过去过度依赖牡丹等休闲旅游和“农家乐”等乡村旅游的局面,为垫江县旅游快速发展提出建议。本文共分为八部分。第一部分为绪论,该部分通过研究背景概述、研究目的及研究意义交代、研究思路和方法陈列及研究框架与技术路线展示四方面,对本文进行概要和思路梳理,阐述本文主旨大意。第二部分为理论基础及文献综述,首先对相关概念和理论进行了界定和介绍,随后重点从国内外两方面对旅游目的地形象、营销等方面进行了综述,形成本文的理论基础。第3部分垫江县概述通过垫江区位、经济状况、行政状况和历史及文化四个方面对垫江县进行了客观描述,为第4部分现状调研分析和SWOT分析做铺垫。第4部分和第5部分别通过问卷调查方式和SWOT分析方法,对垫江县旅游目的地建设现状进行了调查和分析,随后针对现状分析在第6部分对垫江县旅游目的地建设存在的问题进行了系统归纳。第7部分则为垫江县旅游目的地发展对策研究。针对现有的问题本部分从总体层面和具体层面分别对垫江县发展新型旅游目的地提出对策,建设新型康养旅游目的地。第8部分在综合前7部分基础之上对全文进行总结。通过研究发现垫江县旅游资源丰富,但当前开发旅游资源季节性较强,发展受到严重阻碍。应改变传统旅游依赖“牡丹”花卉资源之休闲旅游和“农家乐”之乡村旅游,大力发展中医药文化和康养旅游资源,建设新型康养旅游目的地,形成全时、全域旅游发展格局,使旅游业为垫江县战略性支柱产业。
[Abstract]:In 2014, the State Council promulgated and issued "the State Council on promoting the reform and development of tourism ([2014]31) > >, < views clearly indicates the tourism industry as a strategic pillar industry of.2016 at the start of the year," 13th Five-Year "of the region are on the" 12th Five-Year "achievements will vigorously develop the tourism industry. The area as a new economic growth point and a breakthrough. With the time increasing tourism and tourism demand, tourism destination as the core to new form of tourism has become one of the main ways to relax and entertainment. The various provinces and cities, counties through the tourism destination to attract tourists, promote tourism industry of Chongqing city is located in the economic growth. China, as the western development of China's important strategic fulcrum, the development situation of tourism industry by domestic and international attention. Dianjiang county is located in Chongqing City, located in the north of the Middle East, Chongqing The development of ecological conservation area northeast. It has a long history, an important strategic position, since ancient times known as "Pakistan granary", "Peony" is known as "12th Five-Year." during the Dianjiang county tourism around the peony flower ornamental development form, in 2015 received the number of 1 million 750 thousand people, 480 million yuan of tourism revenue. In recent years, the development of the tourism industry, tourism increasingly obvious drawbacks, the development of tourism industry in Dianjiang county has been hindered. "As of 13th Five-Year the county government attaches great importance to the development of" the beginning of the tourism industry in the county, and require timely adjustment of tourism development direction to change the current unfavorable situation, tourism into a strategic pillar industry of Dianjiang County Based on this. In this background, related theory and literature research methods and through on-the-spot investigation, interviews and other county leaders to conduct a comprehensive study and combing the status quo of Dianjiang county tourism destination, purpose After a detailed analysis of the status quo and problems of tourism in Dianjiang County, and through the questionnaire analysis combined with empirical research on the willingness of tourists to explore suitable tourism Dianjiang County wide, global tourism development mode and new direction. To change the past over reliance on peony and leisure tourism and agricultural and rural tourism Jiale "situation, put forward suggestions for rapid development tourism in Dianjiang county. This paper is divided into eight parts. The first part is the introduction, this part through the research background, research purpose and research significance explanation, research ideas and methods of display and research framework and the technical route of display four aspects, summary and combing ideas of this paper, the main idea. The second part is the summary of the basic the literature and theory, firstly the concepts and theories related to the definition and introduced, then from two aspects of domestic and foreign to the tourism destination image, marketing etc. Are reviewed to form the theoretical foundation. The third part is an overview of Dianjiang county through the Dianjiang location, economic situation, administrative status and history and culture of the four aspects of the objective description of Dianjiang County, which paves the way for the fourth part of the status quo analysis and SWOT analysis. The fourth part and the fifth part through the questionnaire survey and SWOT analysis methods, status of Dianjiang county tourism destination construction were investigated and analyzed. Then according to the current situation in the sixth part of the analysis of Dianjiang county tourism destination construction problems were summarized. The seventh part is the Dianjiang county tourism destination development countermeasure research. Aiming at the existing problem in this part from the overall level and the concrete level respectively. In Dianjiang County, the development of new tourism destination and puts forward some countermeasures of building new culture and sport tourism destination. In the eighth part, on the basis of the 7 part of the comprehensive summary of the full text. The research found that Dianjiang county is rich in tourism resources, but the development of tourism resources in the seasonally strong, development is severely hindered. We should change the traditional tourism relies on "leisure tourism peony flower resources and farmhouse rural tourism, vigorously develop the culture of Chinese medicine and health care of tourism resources, the construction of the new health care tourism destination the formation of the whole, the global tourism development pattern, the tourism industry as a strategic pillar industry of Dianjiang county.

【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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