我国旅游景区门票合理定价策略研究

发布时间：2018-03-06 19:34

本文选题：旅游景区　切入点：门票定价策略　出处：《价格月刊》2017年04期 　论文类型：期刊论文

【摘要】：景区门票合理定价是旅游景区实现良性发展的前提条件。制定景区门票价格既应体现景区资源的客观价值,又要适应大众游客的支付意愿与能力,还需符合政府行政定价的规定。受旅游活动季节性和旅游资源价值属性等因素的影响,游客数量通常呈现出动态波动。针对上述情况,在对旅游景区的类型加以差别化分类和对游客的出游特征进行客观分析的基础上,提出较为科学的旅游景区门票定价策略以及在定价过程中应注意的问题。
[Abstract]:Reasonable pricing of scenic tickets is a prerequisite for the healthy development of scenic spots. To formulate ticket prices of scenic spots should not only reflect the objective value of scenic area resources, but also adapt to the willingness and ability of mass tourists to pay. Subject to factors such as seasonality of tourism activities and value attributes of tourist resources, the number of tourists usually fluctuates dynamically. Based on the classification of the types of tourist attractions and the objective analysis of tourist travel characteristics, this paper puts forward a more scientific ticket pricing strategy of scenic spots and some problems that should be paid attention to in the course of pricing.
【作者单位】：西南民族大学西南民族研究院;
【基金】：西南民族大学中国少数民族经济学位点建设项目(编号:2017-XWD-B0304)
【分类号】：F592.6

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