日本节事活动旅游真实性感知研究

发布时间：2018-03-06 22:11

本文选题：日本节事　切入点：真实性　出处：《上海师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：自中国国民旅游意识愈加强烈,出境旅游成为流行的休闲娱乐方式之一。日本因地理邻近、文脉相连、综合发展强等因素,成为了出境旅游首选目的地之一。近年,因樱花节、祗园祭等活动的国际影响力逐渐扩大,节事活动成为日本又一旅游品牌。日本节事活动发展力强劲的原因有很多,其中最为重要的是它做到在节事活动举办过程中游客感知到各个维度的真实性,产生了巨大的旅游向心力。如节事用具等客观事物;工作者、参与人创造的节日氛围以及参与活动后对自我的深入思考或感悟等方面,吸引了众多国内外游客。其成功经验为我国大力发展节事旅游产业提供了借鉴。2016年笔者曾在日本奈良短期留学,7月初曾多次到访京都,感受京都祗园祭前期准备的氛围。本文在定性分析了日本节事活动的发展历程、时代变迁、空间特征、旅游特性的基础上,以真实性为切入点,运用内容分析法对中日游客在传统与现代节事活动的真实性感知差异进行了社会学方法的研究。以“祗园祭”和“冰雪节”为例,筛选中文125篇游记、1450条微博评论;日文105篇游记、146条评论,总计22万9千182字。通过两两对应的矩阵分析,探究中日游客真实性感知差异和传统与现代节事活动感知差异,对其归纳编码构建日本节事活动真实性感知符号体系。结论认为:一、日本节事活动的发展与社会发展相耦合。前中期因城市复兴、经济效应等节事活动迅速发展,后期因社会心理、社会需求的变化为节事活动提供发展的后续动力。二、日本节事活动的时空特征明显且出现极化。随着时代的变迁,节事主题上由资源型向生活型转向,举办形态上由封闭型向开发型发展,游客交互上由静态观赏型向动态参与型偏转。且举办数量在时间上明显的高峰低谷期,综合参观人数与举办数量在空间上形成东京、京都-两核心;优质区-日本北部,活跃区-中部、东部,潜力区-南部,三大分区。三、日本节事活动旅游与都市观光同时进行具有季节波动大、长距离移动、过夜游客居多等特点。四、以中国游客为代表的海外游客对日本传统节事活动的真实性感知较为笼统,其具体符号即可代表节事活动也可代表日本特征。对现代节事活动则是多从节事主题资源对比、饮食、住宿等与节事相关联的其他产业去感知真实性。日本游客对本国传统节事活动的真实性更为具象,更多从节事用具的来源等文化内涵去感知真实性。现代节事活动则多是围绕节事活动本身展开的,如冰雪节雕像的尺寸、内容等。五、基于对游记、评论内容的编码与归纳,构建日本传统节事活动真实性体系,其中客观真实性符号包括民族文化,建构性真实符号包括节事属性、空间与环境。存在性真实符号包括游客行为。日本现代节事活动真实性体系中客观真实性符号包括自然环境、空间场所。建构真实性符号包括节事效果、活动内容、人文氛围、主题文化、特色商业,存在真实性符号包括游客行为。
[Abstract]:Since the Chinese National Tourism consciousness is stronger, outbound tourism has become one of the popular leisure entertainment. In Japan due to geographical proximity, context is the comprehensive development of strong factors, has become one of the outbound tourism destination. In recent years, because of the Cherry Blossom Festival, gion festival activities such as international influence has gradually expanded, the festival activities become Japan a tourism brand. There are many reasons for the Japanese festival development strong, one of the most important is it true in holding the tourists to each dimension in the festival activities, produced a huge centripetal force. Such as tourism festival appliances and other objective things; workers, participants create holiday the atmosphere and after participating in the activities of self perception or deep thinking etc., has attracted many domestic and foreign tourists. The successful experience for China's vigorous development of festival tourism industry provides a reference for.2016 years I had Studying in Japan Nara short, at the beginning of July has repeatedly visited Kyoto, feel the Kyoto Gion Festival preparatory atmosphere. Based on the qualitative analysis of the development process, the Japanese festival times change, spatial characteristics, based on the characteristics of tourism, to the authenticity of the starting point, carries on the sociological method using the content analysis method the Japanese tourist authenticity in the traditional and modern festival activities to know the difference. "Gion" and "Ice Festival" as an example, Chinese screening of 125 notes, 1450 micro-blog comments; Japanese 105 notes, 146 comments, a total of 229 thousand and 182 words. The matrix of 22 corresponding analysis, inquiry Japanese tourists of authenticity and differences between the traditional and modern festival activities on the differences in perception, inductive encoding built in Japan Festival activities authenticity symbol system. The conclusion is that: first, the Japanese festival activities and social development. Before the mid city coupling. Due to the rapid development of economic revival, effect of festival activities, late because of social psychology, following the change of the social demand for the festival activities. Two, Japan's temporal and spatial characteristics of festival activities and the emergence of obvious polarization. With the change of time, festival theme changes from resource type to life form type, held from closed to open, visitors interaction from static to dynamic ornamental participation and deflection. In time the number held peak trough period, the number of visitors and the number of comprehensive held in space form Tokyo, Kyoto - two core; quality area of northern Japan, active region central, South East, the potential area, three partitions. Three, the Japanese festival tourism and urban tourism at the same time with seasonal fluctuations, the long distance movement, overnight tourists mostly features. In four, China tourists as the representative of the sea Foreign tourists authenticity of Japanese traditional festival activities that are more broadly, the specific symbol can represent the festival activities can represent the characteristic of Japan. The modern festival activities are mainly from the festival theme resources comparison, diet, accommodation and other related industries festival to the perceived authenticity of Japanese tourists. True the national traditional festival activities are more concrete and more perceived authenticity from the event source appliances and other cultural connotations. Modern festival activities are mostly around the festival itself to launch, such as ice and snow festival statue of the size, content and so on. Five, based on travel, encoding and induction of the content of review the construction of Japanese traditional festival activities, the authenticity of the system, which includes the objective truth of the symbol of national culture, construction of real symbols including event attributes, space and environment. The existence of real symbols including tourists behavior. Modern Japanese festival activities The objective truth symbol in the authenticity system includes natural environment and space place. The construction of authentic symbols includes Festival effect, activity content, humanistic atmosphere, theme culture, characteristic commerce, and there are authentic signs, including tourist behavior.

【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F593.13

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