湖南中奥冰雪旅游项目综合评价研究

发布时间：2018-03-06 21:20

本文选题：冰雪旅游　切入点：指标　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着近年来滑雪运动在中国悄然兴起，很多地区快速完成了滑雪场地的建设，国内滑雪人数呈跳跃式增长，冰雪旅游发展呈现出令人振奋的势头。天然的滑雪场已不能满足国内特别是南方地区滑雪运动蓬勃发展的需求，室内滑雪场应运而生，其配套设施各种各样，一般包括餐厅、酒吧、会议中心、住宿、水上活动等，形成了冰雪旅游的综合性旅游产品，深受广大群众喜爱。本文在吸收、借鉴国内外关于冰雪旅游及项目综合评价研究理论方面成果的基础上，对湖南中奥冰雪旅游项目综合评价的指标体系和评价方法进行了深入的分析研究，并在湖南中奥冰雪旅游项目可行性研究的基础上，对湖南奥悦冰雪旅游有限公司投资开发、运营的湖南中奥冰雪旅游项目在技术、财务、社会、两型四个方面进行综合评价。主要内容如下：首先，提出了冰雪旅游项目的研究背景与意义，介绍了国内外冰雪旅游发展及项目综合评价理论的研究发展状况，并在此基础上阐述了冰雪旅游、综合评价理论以及项目综合评价的四大评价角度。其次，对该类项目综合评价指标体系的选取与构成进行分析，并分别介绍了层次分析法和模糊综合评价法等理论内容，再结合项目的实际情况，，研究项目的基础数据，对湖南中奥冰雪旅游项目进行了可行性研究的分析。最后，在湖南中奥冰雪旅游项目可行性研究基础上，采用层次分析法确定项目评价指标体系中各指标的权重，并运用模糊综合评价法对湖南中奥冰雪旅游项目进行综合评价，进一步论证项目的可行性，也从另外一面验证了指标体系构建的适用性。
[Abstract]:With the quietly rising of skiing in China in recent years, many regions have completed the construction of ski ground quickly, and the number of skiers in China has increased by leaps and bounds. The development of ice and snow tourism has shown an exciting momentum. Natural ski resorts can no longer meet the booming needs of skiing in China, especially in the southern region. Indoor ski resorts have emerged as the times require, with various supporting facilities, generally including restaurants. Bars, convention centers, accommodation, water sports, etc., have formed a comprehensive tourism product of ice and snow tourism, which is deeply loved by the masses. On the basis of the theoretical research achievements of ice and snow tourism and project comprehensive evaluation at home and abroad, this paper makes an in-depth analysis and study on the index system and evaluation method of the comprehensive evaluation of snow and ice tourism projects in Hunan Province. And on the basis of the feasibility study of Hunan Central-Olympic Ice and Snow Tourism Project, we have invested in the development and operation of Hunan Oyue Ice and Snow Tourism Co., Ltd. in technology, finance and society. The main contents are as follows:. First of all, the research background and significance of ice and snow tourism project are put forward, and the research and development of ice and snow tourism development and project comprehensive evaluation theory at home and abroad are introduced, and on this basis, ice and snow tourism is expounded. Comprehensive evaluation theory and four evaluation angles of project comprehensive evaluation. Secondly, the selection and composition of the comprehensive evaluation index system of this kind of projects are analyzed, and the analytic hierarchy process and the fuzzy comprehensive evaluation method are introduced respectively, and then the basic data of the project are studied in combination with the actual situation of the project. The feasibility study of the ice and snow tourism project in Hunan is analyzed. Finally, on the basis of the feasibility study of Hunan middle and Olympic ice and snow tourism project, the weight of each index in the evaluation index system of the project is determined by analytic hierarchy process, and the comprehensive evaluation method is used to evaluate the ice and snow tourism project in Hunan province. Further demonstration of the feasibility of the project, but also from the other side to verify the applicability of the index system.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05;F592.7

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