游客感知视角下的大理白族聚居区旅游商品开发研究

发布时间：2018-03-08 06:13

本文选题：大理白族聚居区　切入点：旅游商品　出处：《湖南师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：21世纪以来,我国正从世界旅游资源大国向旅游强国转变,旅游消费市场不断升级,旅游经济也随之成为了我国市场经济十分重要的组成部分。旅游经济是旅游活动商品化的市场经济,是采用商品形式所形成的游客和旅游经营者之间的需求和供给关系。旅游商品开发经营是旅游经济活动中的一个重要内容,是区域旅游经济的重要增长点,也是优化目的地旅游经济结构的重要内容。所以,对旅游商品的研究尤其是对某一地区旅游商品开发进行针对性的研究,是非常有必要的。本文应用文献分析法、案例分析法、问卷调查法和统计分析法等方法,在阐述旅游商品基础知识和相关理论的基础上,分析了大理白族聚居区旅游商品开发的现状。然后针对问卷收集和初步统计情况,对问卷进行具体分析,找出了大理白族聚居区旅游商品发展面临的问题：开发力度薄弱,商品同质化严重；旅游商品的性价比不高,购物环境有待改善；旅游商品宣传不够；旅游商品开发经营从业人员综合素质不高；游客感知价值不高,满意度有待提升。最后,提出了大理白族聚居区旅游商品开发的对策建议：突出旅游商品开发特色与质量；解决旅游商品性价比和购物环境问题；加快旅游商品开发经营人才开发步伐；开发体验性旅游商品,提升顾客满意度和感知价值。论文的创新性在于,基于大理白族聚居区的特殊地域性与民族性,探讨了旅游商品开发的现状及策略。本文旨在通过研究,为大理白族聚居区旅游商品开发提供针对性的建议,为其他少数民族地区旅游商品开发提供一些借鉴。
[Abstract]:Since 21th century, China has been changing from a big country of tourism resources to a powerful country of tourism, and the tourist consumption market has been continuously upgraded. Tourism economy has also become a very important part of China's market economy. Tourism economy is a market economy in which tourism activities are commercialized. The development and management of tourism commodities is an important part of tourism economic activities and an important growth point of regional tourism economy. It is also an important content to optimize the structure of destination tourism economy. Therefore, it is very necessary to study tourism commodities, especially the development of tourism commodities in a certain area. This paper applies the methods of literature analysis, case analysis, questionnaire survey and statistical analysis to explain the basic knowledge and related theories of tourism commodities. This paper analyzes the present situation of tourism commodity development in Dali Bai nationality concentrated area. Then, according to the questionnaire collection and preliminary statistics, the paper makes a concrete analysis of the questionnaire, and finds out the problems facing the development of tourism commodity in Dali Bai nationality concentrated area: weak development. The commodity homogenization is serious; the ratio of performance to price of tourism commodity is not high, shopping environment needs to be improved; tourism commodity propaganda is not enough; the comprehensive quality of tourist commodity development and management personnel is not high; the perceived value of tourist is not high, and the satisfaction degree needs to be improved. This paper puts forward the countermeasures and suggestions of tourism commodity development in Dali Bai nationality concentrated area: highlighting the characteristics and quality of tourism commodity development, solving the problems of commodity price ratio and shopping environment, speeding up the development of tourism commodity management talents; The innovation of this paper is that, based on the special region and nationality of Bai nationality in Dali, the present situation and strategy of tourism commodity development are discussed. It provides some suggestions for the development of tourism commodities in Dali Bai nationality area, and provides some reference for the development of tourism commodities in other minority areas.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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