自媒体时代游客城市管理评价的传播效应与治理策略

发布时间：2018-03-08 07:28

本文选题：自媒体时代　切入点：游客　出处：《现代经济探讨》2017年06期 　论文类型：期刊论文

【摘要】：大众旅游时代与自媒体时代的"双重效应"使游客逐渐成为城市管理评价的重要力量。如何更好地适应这一背景变化带来的机遇与挑战,对于提升城市管理水平具有重要意义。该文以杭州市为例,以游客属性、城市管理特征和自媒体信息影响度三个维度构建多元回归模型,剖析游客城市管理评价的影响因素及带来的不同传播效应,并提出相应的治理策略。结果显示:游客性别、城市绿化、旅游交通、工作人员服务态度及自媒体正面信息等因素与游客城市管理总体评价呈现显著正向影响,自媒体负面信息对总体评价呈负向影响,而年龄、学历、收入水平与基础设施建设等因素则不显著。据此建议,城市尤其是旅游城市的管理者应主动顺应自媒体时代发展趋势并充分挖掘优势,及时掌握游客需求,重点做好城市绿化管理,同时注重服务态度和服务水平软硬环境的系统性建设,以更好地服务于游客与广大民众。
[Abstract]:The "double effect" in the era of mass tourism and the era of self-media makes tourists gradually become an important force in the evaluation of urban management. This paper takes Hangzhou as an example and constructs a multivariate regression model based on the three dimensions of tourist attributes, urban management characteristics and self-media information impact. This paper analyzes the influencing factors of tourist urban management evaluation and its different spreading effects, and puts forward the corresponding management strategies. The results show that: tourist sex, urban greening, tourism traffic, The factors such as staff service attitude and self-media positive information had a significant positive impact on the overall evaluation of tourist urban management, and negative self-media information had a negative impact on the overall evaluation, while age, education, education, etc. The factors such as income level and infrastructure construction are not significant. Therefore, it is suggested that the managers of cities, especially tourist cities, should take the initiative to adapt to the development trend of the media era, fully tap their advantages, and grasp the demand of tourists in time. At the same time we should pay attention to the systematic construction of service attitude and service level soft and hard environment so as to better serve the tourists and the general public.
【作者单位】：浙江财经大学;
【分类号】：D630;F299.2;F592

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