基于扩散断裂点理论的旅游网站辐射范围划分研究

发布时间：2018-03-09 02:02

本文选题：旅游网站　切入点：断裂点理论　出处：《重庆师范大学学报(自然科学版)》2014年06期 　论文类型：期刊论文

【摘要】：本研究采用了主成分分析法对31个旅游网站的综合竞争力进行定量评价,计算出旅游网站的标准化综合竞争力得分,结合扩散断裂点理论对其信息辐射范围进行界定,应用Arc GIS软件生成辐射范围图,并对旅游网站的辐射范围进行分析。研究表明:1旅游网站信息的辐射范围大小不仅取决于该网站的标准化综合竞争力,还取决于与相邻竞争网站的欧氏距离。2全国旅游网站信息辐射范围分布不均匀,体现了旅游网站布设的不均衡性。我国的中部及东部沿海地区,旅游网站密集,竞争比较激烈,信息辐射范围较小。而西部、东北等其他地区网站之间距离较远,竞争环境比较宽松,信息辐射范围较广。3每个旅游网站的辐射范围的边界可以确定为唯一。从而为旅游网站企业制定新的旅游产品、营销策划、目标市场等提供依据。
[Abstract]:This study adopts the method of principal component analysis on the comprehensive competitiveness of 31 tourist sites for quantitative evaluation, calculate the tourism website standardized comprehensive competitiveness score, based on the information diffusion theory of the breaking point radiation scope, application of Arc GIS software to generate a range of radiation, and the radiation range of tourism website were analyzed. Research show that the radiation range of 1 tourism website information depends not only on the size of the site's standard comprehensive competitiveness, but also depends on the Euclidean distance and the adjacent competition site radiation range.2 national tourism web information distribution is not uniform, embodies the imbalance of tourism website layout. China's central and eastern coastal areas, intensive tourism website and the competition is more intense, radiation range is smaller. And the west, between the northeast and other regions of other sites of distance, the competition environment is relaxed, the radiation range of information Wider.3, the boundary of every tourist website's radiation range can be identified as the sole. This provides a basis for tourism website enterprises to formulate new tourism products, marketing plan and target market.

【作者单位】：燕山大学经济管理学院;中国科学院遥感与数字地球研究所;
【分类号】：F724.6;F592

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