旅游地社会责任对旅游者消费行为的影响机理研究

发布时间：2018-03-09 12:45

本文选题：旅游地社会责任　切入点：旅游者消费行为　出处：《燕山大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国旅游业的迅猛发展，旅游业已然成为我国国民经济的战略性支柱产业。旅游业对国民经济的巨大推动作用使得旅游业对社会的影响力也得到了显著的提高，作为旅游业发展主要载体的旅游地也逐渐成为经济、社会和环境等活动的主要参与者，旅游地的发展在维持经济效益与承担社会责任之间面临很大的压力，宰客、“零负团费”等损害旅游者利益的现象时有发生，旅游地应如何切实地履行社会责任，如何做一名合格的“社会公民”，已成为学术界和旅游地管理实践中的焦点问题。基于这样的宏观背景，本文以旅游地社会责任对旅游者消费行为的影响为研究的内容，探索两者之间的影响关系，以期旅游地能够有效地履行社会责任，促进旅游地可持续发展。首先，阐述本课题的研究背景和意义、国内外研究现状，，并说明研究的内容及所使用的研究方法。对文章涉及的相关概念和理论进行阐释，在此基础上，明确本文所采用的概念的具体含义，为本文提供理论基础和指导。其次，基于旅游地和旅游者消费行为特征，从旅游地整体视角出发，构建旅游地社会责任对旅游者消费行为的影响机理模型，并提出相应的研究假设；借鉴前人相关的研究成果，从旅游地自身属性出发，设计测量量表，并通过预调查对所设计的量表进行稳定性和可靠性检验，形成最终的测量量表。再次，通过实证研究，运用SPSS18.0和LISREL8.70等软件分析旅游地社会责任对旅游者消费行为的影响机理模型，验证旅游地社会责任对旅游者消费行为的直接和间接影响，以及旅游者人口学特征和旅游地特征等控制变量和调节变量的干扰作用和调节作用。最后，基于实证分析结果，从多个角度提出旅游地社会责任的管理建议。
[Abstract]:With the rapid development of tourism in China, tourism has become a strategic pillar industry of our national economy. As the main carrier of tourism development, tourist destinations have gradually become the main participants in economic, social and environmental activities. The development of tourist destinations faces great pressure between maintaining economic benefits and assuming social responsibility. The phenomenon of killing passengers, "bearing the tour fee at zero" and harming the interests of tourists occur from time to time. How should tourist destinations effectively fulfill their social responsibilities? How to be a qualified "social citizen" has become the focus of academic circles and tourism destination management practice. Based on such a macro background, this paper focuses on the impact of tourism destination social responsibility on tourists' consumption behavior. In order to realize the social responsibility effectively and promote the sustainable development of tourist destination, this paper explores the influence relationship between them. First of all, the research background and significance of this topic, the current research situation at home and abroad, and the contents of the research and the research methods used are described. The related concepts and theories involved in the article are explained, on the basis of which, Clarify the specific meaning of the concept used in this paper, and provide theoretical basis and guidance for this paper. Secondly, based on the characteristics of tourist destination and tourists' consumption behavior, this paper constructs the model of the influence mechanism of tourism destination's social responsibility on tourists' consumption behavior from the overall perspective of tourist destination, and puts forward the corresponding research hypothesis. Based on the previous research results, the measurement scale is designed based on the attribute of tourist destination, and the stability and reliability of the designed scale are tested by pre-investigation, and the final measurement scale is formed. Thirdly, through empirical research, using SPSS18.0 and LISREL8.70 software to analyze the impact of tourism social responsibility on tourist consumer behavior mechanism model, to verify the direct and indirect impact of tourism social responsibility on tourist consumer behavior. As well as tourist demographic characteristics and tourist destination characteristics of control variables and regulatory variables interference and regulatory role. Finally, based on the results of empirical analysis, some suggestions on social responsibility management of tourist destinations are put forward.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F713.55

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