基于SWOT分析的延安红色旅游业发展对策研究

发布时间：2018-03-09 15:17

本文选题：延安红色旅游业　切入点：SWOT分析　出处：《延安大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着我国经济持续、健康、快速地增长，旅游业得到迅猛发展，人们对旅游的消费需求也日趋旺盛。红色旅游，作为旅游活动和产品的“新星”具有特殊的地位。为了更好的促进、指导和带动全国各个区域红色旅游业健康的发展，中央办公厅和国务院办公厅分别于2004年联合下发关于《2004—2010年全国红色旅游发展规划纲要》和2011年关于《2011-2015年全国红色旅游发展规划纲要》。发挥资源优势，促进延安红色旅游业的发展，，对延安经济社会发展具有十分重要的意义。本文共分四部分内容，第一部分绪论，阐述了有关发展红色旅游的选题背景及研究意义、国内外有关红色旅游的文献综述、研究思路和方法以及论文预期要达到的目标和可能的创新点。第二部分从红色旅游与红色旅游资源的概念、特征、意义等方面入手，综合论述了发展红色旅游的意义及研究现状；第三部分通过运用SWOT分析法，分析了延安红色旅游业发展的优势、劣势，以及机遇和挑战，确定了其战略目标定位；第四部分，从完善旅游相关法规制度、创新延安红色旅游宣传营销机制、加快人才兴旅战略步伐、改善延安基础设施建设、发展延安红色旅游品牌、提高服务质量等方面提出具体对策。
[Abstract]:In recent years, with the sustained, healthy and rapid growth of China's economy and the rapid development of tourism, the consumer demand for tourism has become increasingly strong. As a tourist activity and product, "New Star" has a special status. In order to better promote, guide and promote the healthy development of red tourism in all regions of the country, On 2004, the General Office of the Central Committee and the General Office of the State Council jointly issued the outline of the National Red Tourism Development Plan 2004-2010 and the outline of the National Red Tourism Development Plan 2011-2015 on 2011, respectively. Promoting the development of red tourism in Yan'an is of great significance to the economic and social development of Yan'an. This paper is divided into four parts. The first part is the introduction, which expounds the background and significance of the research on the development of red tourism, and the literature review of red tourism at home and abroad. The second part starts with the concept, characteristics and significance of red tourism and red tourism resources. The third part analyzes the strengths, weaknesses, opportunities and challenges of the development of red tourism in Yan'an by using the SWOT analysis method. This paper puts forward some concrete countermeasures from the following aspects: perfecting the regulations and systems related to tourism, innovating the propaganda and marketing mechanism of Yanan's red tourism, speeding up the strategic steps of talents' rejuvenation, improving the construction of Yanan's infrastructure, developing Yanan's red tourism brand, and improving the service quality, etc.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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