成都市休闲农业发展研究

发布时间：2018-03-10 17:02

本文选题：成都　切入点：休闲农业　出处：《西南大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着社会经济的发展,收入水平的提高,人们有更多的时间和金钱享受生活,同时伴随城市化进程的加快,城市生活压力加大,城市污染严重,休闲农业的发展既可以满足城市人对绿色安全的食品、清新的空气、宁静的环境氛围、回归大自然等更高层次的需求,又促进了农民收入的增加和农村经济结构的调整,因此休闲农业发展获得巨大推动力,也在国内外迅速兴起。成都平原农业发达,农业资源丰富多样,结合当地自然景观,历史古迹和其特定的休闲文化,农业资源旅游开发价值大、开发范围广。作为中国“农家乐”的发源地,成都其休闲农业发展迅速,出现如农科村和三圣花乡等的较为成功的案例。然而,成都休闲农业旅游的发展是否满足当下旅游的趋势,如何实现可持续发展和保持地方经济的持续性是值得研究的。本文采用ASEB栅格分析方法,将旅游体验纳入产品开发和设计分析中,解决因游客的需求引发的问题。文章将休闲农业定义为一种旅游产品,纳入旅游研究范畴。从旅游的目的地角度出发,休闲农业是指旅游经营者凭借农村的自然环境、农业资源、田园景观、生产内容、农家生活、农业产品和乡土文化等吸引物、交通和旅游设施,向游客提供一系列与农业有关的活动用以满足其休闲旅游活动需求的全部服务。文章分为四个部分。第一部分论述了文章研究的背景和意义,研究的目的和方法,通过整合休闲农业的国内外研究现状的基础上,提出了文章研究的思路；第二部分是相关理论的研究,休闲农业的概念界定,并提出了休闲农业是一种旅游产品而非新型产业的观点,以旅游产品理论、旅游产品生命周期理论、旅游市场学理论和体验经济理论指导休闲农业发展为文章奠定研究方向。第三部分,从自然、社会经济状况、农业和旅游业发展基础、休闲环境变化条件、成都居民私家车拥有量等方面阐述成都休闲农业发展的优势条件；分析成都休闲农业发展的历程、经营状况、休闲农业资源状况,并运用ASEB栅格分析法把游客体验纳入成都休闲农业产品进行分析,通过深度访谈分析和问卷调查分析对游客个人背景资料、旅游决策行为、旅游期望度与满意度、旅游后续行为的分析基础上根据问卷反馈信息和访谈信息,做了一定的整理和分析,进行归纳总结后填入ASEB分析法的各个单元格中,得出初步的研究结论,对休闲农业产品存在的问题进行总结分析；第四部分,从旅游产品开发角度提出休闲农业发展的对策建议,挖掘休闲农业产品文化内涵,构建完善的休闲农业产品谱系,突破传统观光产品,培养中高端度假产品,产品走个性化、特色化、主题化方向,实现休闲农业产品推广的多元化,增加配套服务设施,提高服务水平,充分发挥政府的主导作用,促进旅游经营者之间的合作。
[Abstract]:With the development of social economy and the improvement of income level, people have more time and money to enjoy life. At the same time, with the acceleration of urbanization, the pressure of urban life is increasing, and the city pollution is serious. The development of leisure agriculture can not only meet the higher demand of urban people for green and safe food, fresh air, quiet environment, return to nature, but also promote the increase of farmers' income and the adjustment of rural economic structure. Therefore the leisure agriculture development obtains the huge impetus, also rises rapidly in the domestic and foreign. Chengdu Plain has developed agriculture, rich and diverse agricultural resources, combined with local natural landscape, historical sites and its specific leisure culture, agricultural resources tourism development is of great value and wide scope of development. As the birthplace of China's "Nongjiayue", Chengdu Plain is the birthplace of "Nongjiale". Chengdu's leisure agriculture is developing rapidly, such as agriculture village and Sansheng flower village, etc. However, whether the development of Chengdu leisure agriculture tourism meets the current trend of tourism, How to achieve sustainable development and maintain the sustainability of local economy is worth studying. In this paper, the ASEB grid analysis method is used to integrate tourism experience into product development and design analysis to solve the problems caused by tourists' demand. This paper defines leisure agriculture as a kind of tourism product. From the perspective of tourism destination, leisure agriculture refers to tourism operators relying on rural natural environment, agricultural resources, pastoral landscape, production content, farm life, agricultural products and local culture, and so on. Transportation and tourism facilities provide tourists with a whole range of agri-related activities to meet their leisure tourism needs. The article is divided into four parts. The first part discusses the background and significance of the research. The purpose and method of the research, on the basis of integrating the domestic and foreign research status of leisure agriculture, put forward the ideas of the article. The second part is the research of relevant theories, the definition of the concept of leisure agriculture, And put forward the view that leisure agriculture is a kind of tourism product rather than a new type of industry, based on the theory of tourism product and the theory of tourism product life cycle. Tourism market theory and experience economy theory guide the development of leisure agriculture as the research direction. The third part, from nature, social and economic conditions, agriculture and tourism development foundation, leisure environment change conditions, This paper expounds the advantages of Chengdu leisure agriculture in terms of the private car ownership of Chengdu residents, analyzes the course of development of Chengdu leisure agriculture, the status of management, and the status of leisure agriculture resources. The ASEB grid analysis method is used to analyze the tourist experience in Chengdu leisure agricultural products, and through in-depth interview analysis and questionnaire survey to analyze the tourists' personal background information, tourism decision-making behavior, tourism expectation and satisfaction. On the basis of the analysis of tourism follow-up behavior, according to the feedback information and interview information of the questionnaire, the author makes a certain arrangement and analysis, then summarizes and summarizes, and then fills in each cell of the ASEB analysis method, and draws the preliminary research conclusions. Part 4th, from the perspective of tourism product development, put forward the countermeasures and suggestions for the development of leisure agriculture, excavate the cultural connotation of leisure agricultural products, and construct a complete spectrum of leisure agricultural products. Break through the traditional sightseeing products, train the middle and high-end vacation products, take the direction of individuation, feature and theme, realize the diversification of the promotion of the leisure agricultural products, increase the supporting service facilities, and improve the service level. Give full play to the leading role of the government and promote cooperation between tourism operators.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F327

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