基于产业融合视角的开封市旅游新业态发展研究

发布时间：2018-03-12 12:47

本文选题：产业融合　切入点：旅游新业态　出处：《河南大学》2014年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来，经济一体化成为世界发展的主流。中国加入世界贸易组织以后，与世界经济联系的紧密程度不断加深，，旅游市场开放水平不断提高，旅游业与世界同步发展，中国成为世界旅游大国，国际旅游竞争力不断提高。与此同时，国内的旅游市场格局也发生了很大变化，市场经济体制越来越健全，开放性不断提高。物质生活水平的提高和我国休假制度的不断完善使居民旅游需求持续快速增长，传统的单一观光模式的旅游方式已经无法满足人们对休闲度假和旅游体验的需求，游客对旅游质量的要求在不断提高。随着市场垄断的逐步解除和政府管制的放松，旅游业在市场中的竞争越来越激烈，创新成为旅游企业新的竞争方式和制胜法宝。科学技术的进步和信息化的不断推进，尤其是互联网的普遍应用，极大地缩短了时空的距离，改变了人们的生活方式，不仅在技术层面推动了旅游业的进步与创新，而且改变了一系列传统的旅游运作方式和运营制度。这些因素不断推进旅游产业内外的融合，层出不穷的旅游新方式不断涌现、产生越来越多的旅游新业态，形成业态创新的潮流，新业态、新产品、新方式、新市场层出不穷，满足了游客的多样化、多层次和个性化的旅游需求，显示出朝气蓬勃的景象。开封市以旅游业作为城市发展的主导产业，但是多年以来，开封市的旅游业发展始终受到束缚，面临很多困境，因此本文以开封市旅游新业态为研究对象，希望探索出一条能够有效解决开封市旅游发展困境的道路。开封市旅游新业态的发展研究包括两个部分，即怎样使现有新业态获得更好的发展和对出现新业态“苗头”的业态进行培育。本文基于产业融合视角，运用产业融合理论、价值链理论、产品生命周期理论和创新理论，对旅游业与其他产业及旅游产业内部的融合进行了分析，研究旅游新业态的形成演变机理，揭示旅游新业态发展趋势，结合开封市旅游新业态现状，对其旅游新业态发展存在的困境进行分析，最后从市场、企业和政府的角度提出开封市旅游新业态开发和培育的对策，认为开封市旅游新业态开发和培育要以市场为导向，整合自身优势资源，生产能够满足游客不同层次的多元化的旅游需求的旅游产品；借助高新技术突破原有资源限制，不断向其他产业延伸旅游产业价值链条，优化产业结构，推进旅游产业融合；旅游企业要积极发展旅游电子商务，借助互联网开展网络营销，提高营销绩效，拓宽企业盈利渠道；政府要放松产业管制，制定有利于旅游产业与其他产业融合发展的一系列政策和措施，形成开放的产业发展环境，同时积极引进资金、技术和人才，为新业态的发展提供人才支持和保障。最后，希望本研究可以为开封市旅游产业融合实践提供一定的指导，推进当地旅游产业融合的不断深入发展，以促使开封市旅游新业态更好、更快地发展，进而优化开封市旅游产业结构、提高开封市旅游产业竞争力，摆脱发展困境和瓶颈，带动当地经济迈向一个新台阶。
[Abstract]:Since twenty-first Century, economic integration has become the mainstream of world development. China after joining the world trade organization, degree of close contact with the world economy and the deepening of opening up level of tourism market continues to improve, the development of tourism industry and the world simultaneously, China become big country of world tourism, international tourism competitiveness continues to increase. At the same time, the domestic tourism market great changes have taken place, the market economy system more and more perfect, open continuously improve. Constantly improve the improvement of living standards and our vacation system needs to make the travel of residents continued rapid growth, single mode of traditional sightseeing tourism has been unable to meet the demand for leisure and tourism experience, tourists of tourism the quality continues to improve. With the gradual lifting of government regulation and market monopoly to relax, the tourism industry in the market competition More and more fierce, innovation has become a new way of tourism enterprises competition and winning. The progress of science and technology and the continuous progress of information technology, especially the widespread application of the Internet, greatly shorten the time and distance, change people's way of life, not only at the technical level to promote the progress and innovation of the tourism industry, but also changed a series of tourism and the operation of traditional operating system. These factors continue to promote the integration of tourism industry and the new way of tourism emerge in an endless stream continue to emerge, new forms of tourism produce more and more, the formation of industry innovation trends, new formats, new products, new ways, new markets emerge in an endless stream meet the tourists, diversified, multi-level and personalized travel demand, show full of youthful spirit sight.
Kaifeng City to tourism as a leading industry in the development of the city, but over the years, the development of city tourism has always been constrained, facing many difficulties, therefore, Kaifeng new tourism industry as the research object, looking for a way to effectively solve the city tourism development plight of the road. Including two research and development the tourist part of the new format, that is how to make the existing new formats for better development and cultivation of the new format "signs" format. This paper based on the perspective of industrial convergence, using industrial integration theory, value chain theory, product life cycle theory and the theory of innovation, integration of tourism industry and other industries and tourism industry the internal is analyzed, the formation and evolution mechanism of the new tourism industry, reveals the new tourism industry development trend, combined with the status quo of Kaifeng new tourism industry and the tourism industry State development difficulties are analyzed, finally from the market, the city new tourism industry development and Cultivation Countermeasures of enterprises and the government's point of view, think Kaifeng new tourism industry development and cultivation should be guided by the market, integration advantages of resources, production can meet the tourists diversified tourism demand of different levels of tourism products by means of high technology; break the original resource constraints, continue to extend the tourism industry value chain to other industries, optimize the industrial structure, promote the integration of the tourism industry; tourism enterprises should actively develop tourism e-commerce, using the Internet to carry out network marketing, improve marketing performance, expand the enterprise profit channels; the government should relax the regulation of industry, has formulated a series of policies and measures for the development of fusion for the tourism industry and other industries, the formation of an open environment for industrial development, and actively introduce capital, technology And personnel, to provide personnel support and guarantee for the development of new formats. Finally, I hope this study can provide some guidance for the tourist industry practices, promote the development of local tourism industry integration, to promote the city new tourism industry better, faster development, and optimize the structure of the tourist industry, improve the tourist industry competitiveness, get rid of the development difficulties and bottlenecks, boosting the local economy to a new level.

【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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