东湖风景区实景演艺旅游产品开发的研究

发布时间：2018-03-12 15:39

本文选题：东湖　切入点：实景演艺　出处：《湖北大学》2014年硕士论文　论文类型：学位论文

【摘要】：实景演艺是一种独特的文化模式,其演出舞台是真实的山水实景,表演主题与内容主要是当地文化与民俗,创作团队常是演艺界、商业界大师,主要演员是当地的百姓,经营方往往是独立的演艺公司。这是一种新的演艺形式,它挖掘当地景区的文化内涵,展示当地景区的形象和魅力,具有地方性、唯一性、艺术性、震撼性、民族性的特点,不仅是对旅游演艺的革命,也是对视觉艺术的革命。本文认为实景演艺旅游产品能够对东湖的零散的文化资源,进行深度的挖掘与包装,进行有效的产业化组合,建立东湖景区大旅游产业结构体系,使东湖本土文化立体化、形象化、艺术化；让游客在艺术审美中得到东湖本土文化的认知,让演艺产品成为东湖本土文化传承的一种创新形式,提高景区吸引力与美誉度。本文结合武汉地区的文化特色与地域经济条件,借鉴其他旅游景点大型实景演出的成功经验,把东湖作为了实景演艺旅游产品开发的对象。从自然条件和社会条件两个方面分析了东湖风景区实景演艺产品开发的地理条件,从东湖风景区资源赋存的角度分析了实景演艺产品开发的资源条件,从旅游主体、客体、景区旅游产品共生价值三方面分析了东湖风景区实景演艺产品开发市场需求,从楚文化、知音文化、武汉民俗文化、首义文化、红色文化、现代科技文化等方面对东湖风景区实景演艺产品开发做了文化分析。本文从主题、形象、功能和市场四个方面对东湖景区实景演艺产品做了定位分析。实景演艺的产品既要反映历史文化,更要体现永不服输、活力四射、敢作敢为、超越创新的时代精神。产品视觉形象的确立是一个改造和完善东湖风景区的系统工程,它结合城市规划、旅游规划来进行。产品的经营形象必须跟武汉文明城市建设、智慧城市建设保持一致,实行绿色经营。产品应是娱乐性、知识性、观赏性的高度完美结合。东湖实景演艺应以四个独立制作、中型规模、高品质的旅游文艺产品为基调,一线串珠,形成珠联璧合,凸显大江大湖大武汉、楚天楚韵楚风云的演艺产品。要旗帜鲜明的定位于高端市场的商业演出,在楚天文化及其原汁原味的发展基础上,通过优美舞蹈词汇的地域特色、音乐曲调的扣人心弦、民族服饰的丰富多彩、舞蹈场面的立体恢弘、灯光效果的出神入化,强烈表现楚文化的生命力与发展力,充分运用现代艺术手段和表现方式,形成强烈的艺术震撼和视觉冲击。本文还对东湖风景区实景演艺产品开发进行了初步的创意策划,产品名称是《东湖楚韵》,策划理念是展现东湖景区优美的自然景观,丰富的历史人文,鲜明的楚风楚韵,整合现有旅游产品,寻求东湖的旅游特色,形成独特的不可复制的全新东湖实景演出产品。产品以歌舞与音乐剧为主,以东湖高新光电产品为辅,屈原、钟子期与俞伯牙、彭刘杨、毛泽东等人的故事串联形成4部10单元结构。4部分别是《楚韵九歌》、《楚风知音》、《楚天风云》、《楚夜霓影》。演出规模600人左右,时间4个50分钟左右。此外,还从技术手段与元素、场地与选址、产品包装、场景、声音、光影、人物、表演、延伸行业、延伸产品等方面做了策划。本文还从政府主导与演艺公司、产品营销与运营管理、配套设施与品牌建设、动态创新与产品发展等方面对东湖风景区实景演艺产品开发路径做了一定的分析,对东湖风景区实景演艺产品开发的未来做了展望。
[Abstract]:Virtual Academy is a unique cultural mode, the stage is the real landscape, performing the theme and the content is mainly local culture and folk custom, the creative team is often performing arts, business masters, the main actor is the local people, the business side is often independent of the performing arts company. This is a new kind of entertainment it forms the cultural connotation of the local mining area, showing local scenic image and charm, is local, unique, artistic, shocking, characteristic of nationality, not only for the Tourism Performing Art Revolution, is also in the visual arts revolution. The Virtual Academy of East Lake tourism products to scattered culture resources, mining depth and packaging, industrial portfolio, the establishment of East Lake scenic area tourism industry system, the local culture of East Lake three-dimensional, vivid and artistic; visitors in aesthetic art To get the cognitions of the native culture of East Lake, let the performing arts become an innovative form of the local cultural heritage of East Lake, and improve the attraction and reputation of the scenic spots.
Based on the cultural characteristics of Wuhan area and regional economic conditions, learn from the successful experience of other tourist attractions of large-scale live performance, take East Lake as the object of real entertainment tourism product development. From two aspects of natural and social conditions of the development of real entertainment products in East Lake scenic area from the geographical conditions, natural resources of East Lake scenic area analysis of the real entertainment product development resources, tourism subject, value from the object, analyzes the three scenic spots of East Lake real entertainment products market demand and development of tourism products from the symbiosis, Chu culture, cultural salon, Wuhan folk culture, Shouyi culture, red culture, modern science and technology, culture and other aspects of the analysis of the culture the real East Lake scenic area performing products.
This paper from the four aspects of the theme, image, function and market positioning analysis on real East Lake scenic arts products. Products should not only reflect the real performance of history and culture, but also never admit defeat, energetic, dare to do everything, beyond the innovative spirit of the times. The product visual image establishment is a system engineering to improve and reform East Lake scenic area, it combined with the city planning, tourism planning for the management of the product. The image must be with the Wuhan construction of civilized city, smart city construction consistent implementation of green business. Products should be entertaining, informative, combined with highly perfect. Watch the East Lake Virtual Academy should be four independent, medium scale high quality tourism products, the tone, a string of beads, formed the perfect match, highlighting the rivers and lakes of Wuhan, Chu Yunchu Chutian Fengyun arts products. To locate the banner of bright in the high-end Market business performance, development of the metropolis culture and its original, the graceful dance vocabulary characteristics, P melody, rich and colorful national costumes, dance scene, stereo grand, light effect and strong vitality reach the acme of perfection, the development performance of the Chu culture, make full use of modern art means and ways the formation of art, shock and strong visual impact.
This paper also makes a preliminary planning of real East Lake scenic area performing product development, the product name is < > Chu Yun East Lake, East Lake scenic area planning concept is to show the beautiful natural landscape, rich cultural history, distinctive Chu aroma, the integration of existing tourism products, for East Lake tourism characteristics, can not form a unique copy of the new East Lake real performance products to dance and musical, East Lake hi tech photoelectric products, Qu Yuan, Zhong and Yu Boya, Peng Liuyang, Mao Zedong et al 4 10 story series form of unit structure.4 are < Chu nine >, < < > Chu salon, Chutian cloud >, < night shadow show about Chu neon. The size of 600 people, 4 hours 50 minutes. In addition, also from the technical means and elements, and the site selection, product packaging, scene, light, sound, character, performance, extension of industry, products and other aspects of the extension Plan.
This article from the government and performing arts company, product marketing and operation management, facilities and brand building, product development and other aspects of dynamic innovation and analyze the real East Lake scenic area performing product development path, the real East Lake scenic area performing product development in the future was prospected.

【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】