基于ZMET的普洱市旅游形象元素识别及旅游线路优化研究

发布时间：2018-03-13 15:45

本文选题：普洱市　切入点：ZMET　出处：《云南财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文通过分析旅游形象与旅游线路的国内外研究,梳理支撑本研究的理论基础,找出ZMET技术与旅游形象之间的联系。选择以普洱市为案例点,对普洱市旅游形象进行深入实地调查分析。在此基础上,运用简化ZMET技术识别出以“茶”为代表的六个普洱市旅游形象元素。以旅游资源为桥梁,对普洱市旅游形象元素与元素载体进行空间分析,借用效用最大化理论、吸引力叠加论与点轴理论,依托重要旅游节点设计出六类旅游线路,以期为普洱市旅游发展提供借鉴,同时也为普洱市旅游线路设计探索新的思路。本文具体分为:第一章绪论,介绍了研究背景与研究意义,对选题国内外研究动态进行综述,结合研究方法对研究思路、技术路线、研究内容与研究贡献、理论基础进行阐述。第二章普洱市旅游形象分析,主要从普洱市旅游形象基础、旅游形象载体、旅游形象识别与旅游形象调查四个角度对普洱市旅游形象进行梳理。第三章普洱市旅游形象元素识别,分别使用隐喻抽取技术与网络文本分析法对普洱市旅游形象元素进行识别,最终提取出以“茶”元素为代表的六个旅游形象元素,并对识别出的旅游形象元素结合普洱市的实际情况进行分析。第四章形象元素与元素载体空间分析,结合识别出的旅游形象元素进行旅游景区的配比,筛选出网络搜索频次较高的旅游景区作为旅游线路重要景区。第五章旅游线路优化设计,首先根据实地调查对普洱市旅游线路产品进行评价分析,并对旅游线路优化方法进行梳理,设计了六类旅游线路。
[Abstract]:By analyzing the domestic and foreign research on tourism image and tourism route, this paper combs the theoretical basis to support this study, and finds out the relationship between ZMET technology and tourism image. The tourism image of Pu'er city is investigated and analyzed in depth. On this basis, six tourism image elements represented by "tea" are identified by using simplified ZMET technology, and tourism resources are used as a bridge. Based on the spatial analysis of tourism image elements and element carriers in Pu'er City, the author uses the theory of utility maximization, the theory of attraction superposition and the theory of point axis to design six kinds of tourist routes based on important tourism nodes, in order to provide reference for the development of tourism in Pu'er. At the same time, it also explores new ideas for the design of tourism routes in Pu'er City. This paper is divided into two parts: the first chapter is introduction, which introduces the research background and significance, summarizes the domestic and foreign research trends of the selected topics, and combines the research methods to the research ideas. Technical route, research content and research contribution, theoretical basis. Chapter two: the analysis of the tourism image of Pu'er, mainly from the basis of the tourism image of Pu'er, the carrier of tourism image, Tourism image identification and tourism image investigation from four angles to sort out the tourism image of Pu'er. Chapter three is the identification of tourism image elements of Pu'er. Using metaphor extraction technology and network text analysis method to identify the tourism image elements in Pu'er city, and finally extract six tourism image elements represented by "tea" elements. It also analyzes the recognition of tourism image elements combined with the actual situation of Pu'er city. 4th chapter image elements and element carrier space analysis, combined with the identified tourism image elements to carry out the matching of tourist attractions, Select the scenic spots with high search frequency on the network as the important scenic spots of tourist routes. Chapter 5th: optimal design of tourist routes. Firstly, according to the field investigation, the paper evaluates and analyzes the products of tourism routes in Pu'er City. At the same time, the optimization method of tourism route is combed, and six kinds of tourist routes are designed.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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