基于RMP分析的“两马”跨境旅游合作研究

发布时间：2018-03-24 07:28

本文选题：RMP分析　切入点：跨境旅游合作　出处：《福建师范大学》2014年硕士论文

【摘要】：当前,跨境旅游合作正成为国内外学者研究的热点,是旅游发展的时代潮流与谋求区域共同利益的必然趋势。利用区位邻近的独特天然优势,闽台旅游发展已是如火如荼。“小三通”的实施和海峡旅游建设的推动,为福建马尾和台湾马祖的跨境旅游合作提供了契机。“两马”跨境旅游合作不仅有利于两地的旅游业乃至社会经济文化互惠双赢,更是加强两岸交流的重要窗口,为其他领域的合作提供了借鉴。但近年来“两马”旅游却呈现逐渐被边缘化、经营萧条之态,如何充分发挥“五缘”优势,努力挖掘“两马”旅游资源的潜力,推进“两马”旅游交流的渠道多元化、线路精品化、活动常态化,在新机遇与竞争中扩大和深化“两马”跨境旅游合作仍是摆在我们面前的一个重要课题。本文在参阅大量中外文献与相关理论的基础上,回顾了“两马”跨境旅游合作发展历程,利用实地考察、问卷调查、深度访谈等研究手段,从旅游资源赋存、客源市场优劣、产品开发特征三个方面对其合作现状进行实证探究,并联系实际,基于RMP(昂谱)分析模型下的结论提出促进“两马”旅游进一步优化提升的建议策略,以期制订目标清晰的战略构想,促进新形势下的“两马”跨境旅游合作迈向新台阶。
[Abstract]:At present, cross-border tourism cooperation is becoming a hot topic for scholars at home and abroad. It is the trend of tourism development and the inevitable trend of seeking regional common interests. The tourism development of Fujian and Taiwan has been in full swing. The implementation of the "mini three links" and the promotion of tourism construction in the Straits, This provides an opportunity for the cross-border tourism cooperation between Mawei in Fujian and Matsu in Taiwan. The cross-border tourism cooperation between the two countries is not only beneficial to the tourism industry of the two places, but also to the win-win situation of social, economic, and cultural cooperation, and is also an important window for strengthening cross-strait exchanges. But in recent years, the tourism of "two horses" has been gradually marginalized, and its business is in a state of depression. How to make full use of the "five advantages" and make great efforts to tap the potential of the "two horses" tourism resources, It is still an important subject in front of us to promote the diversification of the channels of tourism exchange between the two countries, the refinement of routes, the normalization of activities, and the expansion and deepening of cross-border tourism cooperation between the two countries in the new opportunities and competitions. Based on a large number of Chinese and foreign literatures and related theories, this paper reviews the development course of cross-border tourism cooperation between the two countries, and makes use of such research methods as field investigation, questionnaire investigation, in-depth interview, etc., from the perspective of the existence of tourism resources and the advantages and disadvantages of the tourist source market. Three aspects of the product development characteristics of its cooperation status of empirical research, and combined with the actual, based on the conclusion of RMP-based (Aang spectrum) analysis model, proposed to promote the "two horse" tourism further optimization and upgrading of the proposed strategy. The aim is to formulate a clear strategic concept and to promote the cross-border tourism cooperation between the two countries in the new situation to a new level.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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