中国主要沿海城市旅游竞争力研究及提升策略分析

发布时间：2018-03-24 09:17

本文选题：沿海城市　切入点：城市旅游竞争力　出处：《辽宁师范大学》2014年硕士论文

【摘要】：随着城市作为旅游目的地地位不断提升，，越来越多游客涌向较优秀旅游城市。作为沿海城市之中优秀的经济体，具有较强竞争力的沿海城市更是旅游群体目的地首选。鉴于此，文章基于国内外对城市旅游竞争力研究的回顾和梳理，建立契合本研究的指标体系：以城市旅游基础设施、发展现状和生态环境竞争力作为二级指标，以25个与城市旅游竞争力相关指标作为三级指标。在此基础上，利用主成分分析与系统聚类分析方法测算各城市因子得分及排名，并对城市间、等级间、区域间优势和劣势做出比较分析。结果表明：①上海、杭州、广州旅游竞争力相对较强，南通、中山、东莞竞争力相对较弱，其中，城市经济体规模、环境污染程度及城市绿化水平对城市旅游综合竞争力影响较突出；②城市间旅游竞争力水平梯度化明显，抱团式合作发展、阶梯状搭配发展前景看好；③同一区域内城市合作优势大于竞争优势，可建立旅游合作试点区域。最后，文章基于以上研究结论，以大连市为例，着重对其旅游竞争力进行分析，并对未来大连市旅游发展提出建设性策略，希冀为城市提升竞争力提供理论借鉴。全文内容如下：第1章为绪论，阐述了本文的选题背景、基本概念辨析、研究意义及行文技术路线与方法。第2章为国内外研究进展，主要是对国内外的文献进行回顾。第3章为沿海主要城市旅游竞争力评价方法及指标体系研究，在梳理和回顾国内外关于城市旅游竞争力研究文献基础上确定主成分分析法和系统聚类分析法为本文的研究方法，在此基础上遵循综合性、科学性、可比性和KMO值可行性等原则的基础上，建立契合本研究的指标体系。第4章为沿海主要城市旅游竞争力分析实证研究，根据定量计算结果对沿海城市进行分析。第5章以大连市为例探寻大连旅游竞争力提升策略。第6章为结论与展望。
[Abstract]:With the increasing status of cities as tourist destinations, more and more tourists flock to better tourist cities. As an excellent economy among coastal cities, coastal cities with strong competitiveness are the preferred destinations for tourist groups. Based on the review and combing of the research on the competitiveness of urban tourism at home and abroad, this paper sets up the index system which is suitable for this study: taking the urban tourism infrastructure, the present situation of development and the competitiveness of the ecological environment as the secondary indicators. On the basis of 25 indexes related to the competitiveness of urban tourism, the principal component analysis (PCA) and systematic cluster analysis were used to calculate the scores and rankings of urban factors. The results show that the tourism competitiveness of Shanghai, Hangzhou and Guangzhou is relatively strong, while the competitiveness of Nantong, Zhongshan and Dongguan is relatively weak. Among them, the scale of urban economy is relatively weak. The degree of environmental pollution and the level of urban greening have great influence on the comprehensive competitiveness of urban tourism. The development prospect of ladder collocation is promising. The urban cooperation advantage is greater than the competitive advantage in the same region. Finally, based on the above research conclusions, the paper analyzes the tourism competitiveness of Dalian City. It also puts forward constructive strategies for the future tourism development of Dalian, hoping to provide theoretical reference for the city to enhance its competitiveness. The text reads as follows:. The first chapter is the introduction, which expounds the background, the basic concept, the significance, the technical route and method of this paper. The second chapter is the domestic and foreign research progress, mainly reviews the domestic and foreign literature. Chapter 3 is the research on the evaluation method and index system of tourism competitiveness in coastal cities. On the basis of combing and reviewing the domestic and foreign literatures on the competitiveness of urban tourism, principal component analysis and systematic cluster analysis are determined as the research methods of this paper. Based on the principles of comparability and feasibility of KMO value, the index system of this study is established. Chapter 4 is an empirical study on the tourism competitiveness of major coastal cities. Chapter 5 takes Dalian City as an example to explore the strategies of improving Dalian tourism competitiveness. Chapter 6 is the conclusion and prospect.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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