基于社会网络方法的跨界旅游客流网络结构研究——以泸沽湖为例

发布时间：2018-03-25 00:18

本文选题：跨界旅游区　切入点：旅游客流网络结构　出处：《地理科学》2014年09期

【摘要】：基于问卷调查和旅行社推介线路,获取旅游客流数据,借助社会网络结构洞理论、社会资源理论与结构角色理论,运用Ucinet和Netdraw软件,构建跨界旅游客流网络结构模型,并以川滇泸沽湖为案例地,探讨跨界旅游客流空间布局模式、网络结构及节点角色地位,试图揭示跨界旅游客流时空演变、扩散规律及内在机理,为跨界旅游区协同合作提供一定的科学依据。结果表明:1泸沽湖跨界旅游客流网络中,丽江古城区、大玉龙景区是旅游客流网络的核心和集散中心;泸沽湖、香格里拉处于次级旅游核心和次级集散中心地位;大理古城区、苍山洱海、昆明市区、束河古镇是重要旅游目的地和旅游通道;泸山邛海是唯一位于四川的次级集散中心和重要目的地;其他旅游节点中心性指标得分较低,主要接受高等级旅游地旅游客流辐射,相互连接强度较低,为一般旅游目的地和边缘旅游目的地;2跨界旅游区客流网络存在核心-边缘结构,边界效应极强,客流网络结构分层明显,可细分为旅游核心、云南片重要旅游节点、云南片一般旅游地、跨界旅游地和四川片重要旅游地5类;3旅游客流网络中存在明显的派系,泸沽湖旅游客流流动路径指向云南片区大玉龙景区、丽江古城区、香格里拉及四川片区泸山邛海,这些地区成为景区突破边界效应,带动跨界旅游一体化发展的关键。4川滇两省旅游行政部门共同制定旅游区发展规划,树立统一的旅游品牌形象,整合并优化资源、产品与线路,完善跨界旅游交通网络等是今后泸沽湖跨界旅游合作的重点。
[Abstract]:Based on the questionnaire survey and travel agency route, the tourist flow data are obtained. With the help of the theory of social network structure, the theory of social resources and the theory of structural role, the network structure model of cross-border tourist flow is constructed by using Ucinet and Netdraw software. Taking Lugu Lake in Sichuan and Yunnan as a case study, the spatial layout model, network structure and role status of nodes of cross-border tourist flows are discussed in order to reveal the temporal and spatial evolution, diffusion law and internal mechanism of cross-border tourist flows. The results show that in the cross boundary tourist flow network of Lugu Lake, the ancient city of Lijiang and Dayulong scenic area are the core and distribution center of the tourist network, and the Lugu Lake, the Lugu Lake, is the core of the tourist network. Shangri-la is the core of secondary tourism and the center of secondary distribution, Dali ancient city, Cangshan Erhai, Kunming urban area, Shouhe ancient town is an important tourist destination and tourist passage. Lushan Qionghai is the only secondary distribution center and important destination in Sichuan, and other tourist nodes have a low score of centrality index, and mainly accept the radiation of tourist flow of high grade tourist destination, and the intensity of mutual connection is low. For the general tourist destination and the borderline tourist destination, there is a core-edge structure, the boundary effect is very strong, the network structure of passenger flow is stratified obviously, it can be subdivided into the core of tourism and the important tourist node in Yunnan. There are obvious factions in the tourist flow network of Yunnan general tourist destination, cross-border tourist destination and Sichuan important tourist destination. The flow path of Lugu Lake tourist flow points to the Yulong scenic area in Yunnan, the ancient urban area of Lijiang. Shangri-La and the Lushan Qionghai area in Sichuan Province, these areas have become the key areas for the scenic spots to break through the border effect and promote the integrated development of cross-border tourism. 4. The tourism administrative departments of Sichuan and Yunnan provinces jointly formulate the development plan for tourist areas. Establishing a unified tourism brand image, integrating and optimizing resources, products and routes, and perfecting cross-border tourism transportation network are the key points of Lugu Lake cross-border tourism cooperation in the future.
【作者单位】：安徽师范大学国土资源与旅游学院/旅游发展与规划研究中心;安徽师范大学历史与社会学院;
【基金】：国家自然科学基金(41171115)资助
【分类号】：F592.7

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