湖南乡村旅游供给侧改革对策研究

发布时间：2018-03-27 05:38

本文选题：全域旅游　切入点：乡村旅游　出处：《中南林业科技大学》2017年硕士论文

【摘要】：随着湖南经济的快速发展和两型社会的构建以及长株潭城市群建设的加快,生活在城市里面的人喜欢选择到乡村去旅游,寻找回归大自然的感觉释放工作、生活中的各种压力,因此湖南乡村旅游发展非常的迅速。然而,当前湖南乡村旅游业存在发展模式单一,没有整体规划,旅游产品、娱乐项目没有特色,基础设施不完善等诸多问题,严重的制约了湖南乡村旅游发展,因此,湖南乡村旅游供给侧改革势在必行。本论文首先分析了选题的背景,研究的目的和意义,国内外研究现状以及研究的内容、方法和框架,并对相关定义进行了界定,为后期的研究奠定基础;其次,对湖南乡村旅游发展的现状和存在的问题进行了深入的研究;然后,详细阐述了湖南乡村旅游进行供给侧改革的作用;最后,提出了湖南乡村旅游供给侧改革的思路和对策,这就要求我们深入推进全域旅游,实现“旅游强省”战略,从而加大供给要素投入、深入推进产业融合、塑造良好品牌形象、打造全境化生态、提供全方位服务、实现全民共创共赢。本论文希望尽可能的消除湖南在乡村旅游发展过程中存在的各种问题,努力实现“十三五”期间湖南省乡村旅游建设“3521”工程的创建目标,从而推动湖南乡村旅游向“全域旅游”转变,实现旅游强省的愿景。
[Abstract]:With the rapid development of Hunan's economy, the construction of a two-type society, and the acceleration of the construction of the Chang-Zhu-Tan urban agglomeration, people living in cities like to choose to travel to the countryside, to look for the feeling of returning to nature and to release their work, and all kinds of pressures in life. Therefore, the development of rural tourism in Hunan is very rapid. However, at present, there are many problems in the development of rural tourism in Hunan, such as single mode of development, no overall planning, no tourism products, no special features of entertainment projects, imperfect infrastructure, and so on. The development of Hunan rural tourism is seriously restricted, so it is imperative to reform the supply side of Hunan rural tourism. Firstly, this paper analyzes the background of the topic, the purpose and significance of the research, the domestic and foreign research status and the content of the research. Methods and framework, and related definitions are defined to lay the foundation for the later study; secondly, the current situation and problems of Hunan rural tourism development are deeply studied; then, This paper expounds in detail the role of the supply-side reform of Hunan rural tourism, and finally, puts forward the ideas and countermeasures of the supply-side reform of Hunan rural tourism, which requires us to further promote the whole region tourism and realize the strategy of "tourism as a strong province". In order to increase the input of supply elements, to promote industrial integration, to create a good brand image, to create the whole territory of the ecological, to provide comprehensive services, This paper hopes to eliminate all kinds of problems existing in the development of rural tourism in Hunan as far as possible, and make great efforts to realize the founding goal of the "3521" project of rural tourism construction in Hunan Province during the 13th Five-Year Plan period. In order to promote the transformation of Hunan rural tourism to "global tourism", realize the vision of a strong tourism province.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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