衡水湖文化旅游产业发展策略研究

发布时间：2018-03-27 14:05

本文选题：衡水湖　切入点：文化产业　出处：《河北师范大学》2014年硕士论文

【摘要】：伴随着改革开放的发展进程不断深入，国内旅游产业取得了前所未有的发展与进步。特别是近几年，旅游产业的规模在不断的扩大，逐渐走上了法治化、体系化和规范化发展道路，其较强的就业效应和联动效果得到了各地政府的重视和关注。当前，全国已经有70%左右的地区都能够准确定位旅游产业，将其做为先导产业和支柱产业来看待。国务院根据社会发展状况，使社会稳而快的发展，尤其是对旅游行业，2009年颁布了《关于加快发展旅游产业的意见》的条文，对旅游行业进行明确的规范与管理，使旅游这种新型热门行业有节奏有步骤，规范、合理性的得到发展与完善。河北省是文化资源极为丰富的大省，省政府极为重视。对本省的文化资源进行合理规划与打造，尤其是对一些传统文化资源进行保护。尤其是衡水市的资源在其中占有很大的比例，如：武强的年画、乐器、衡水湖生态资源、侯店毛笔等等，尤其在衡水湖的开发旅游方面，政府投入相当大的力度，是衡水湖成为我市的一大亮点。尤其是最近几年，华北地区经济发展稳定，社会日益进步，其传统的人文特征和现代文明充分融合，使衡水逐步成为充满生机与活力的重要中心城市，面对复杂多变的发展环境，，经过几十年探索与寻找，衡水人民找到了符合自身特点的发展路径。虽然城市提出以“工业兴市”的发展主题，但从资源上看，衡水市有着更为多元的旅游资源，发展文化旅游产业能够为城市发展提供更为多样的经济增长点。但从发展现状来看，衡水湖在旅游业整体布局和开发上仍然存在很多急待解决的问题，如何把衡水打造成文化旅游新城，科学合理勾画产业布局；提高产业的市场占有率；如何建立旅游产业发展体系都是衡水旅游需要重点思考的课题。特别是在周边城市旅游业全面发展的前提下，要想在激烈的竞争中脱颖而出，衡水湖旅游产业必须要推陈出新，不断创新，遵循旅游产业的发展规律，系统全面的分析自身的特点，提高发展速率，应对不断出现的竞争与挑战。我在总结前人研究成果的基础之上，从旅游业发展的劣势、优势、机会与挑战等方面入手，认直研究思考提升衡水旅游业的战略部署和总体思路。以SWOT法，对衡水市的文化旅游产业进行了全面的分析和研究，充分认识各个发展因素在城市旅游中的基本地位。立足于城市文化旅游的发展实际，以保证衡水市旅游业布局合理、功能集中、独具特色、增加效益，为全面调控和优化旅游产业提供重要依据，起到借鉴和推动作用，希望能够为推动相关领域的实践发展做出有益的理论尝试和探索。
[Abstract]:With the deepening of the reform and opening up process, the domestic tourism industry has made unprecedented development and progress. Especially in recent years, the scale of the tourism industry has been continuously expanded, gradually on the rule of law. The systematization and standardization of the development path have attracted the attention of local governments for their strong employment and linkage effects. At present, about 70% of the regions in the country have been able to accurately locate the tourism industry. According to the social development situation, the State Council made the society develop steadily and rapidly, especially with regard to the tourism industry. In 2009, the State Council promulgated the "opinions on speeding up the Development of the Tourism Industry". The tourism industry should be regulated and managed so that the new popular industry can be developed and perfected with rhythm, standardization and rationality. Hebei Province is a big province with abundant cultural resources, and the provincial government attaches great importance to it. In particular, some traditional cultural resources are protected. In particular, the resources of Hengshui City account for a large proportion of them, such as Wuqiang's New year paintings, musical instruments, Hengshui Lake ecological resources, Hou Dian brush, etc., especially in the development of Hengshui Lake tourism. Hengshui Lake has become a bright spot in our city. Especially in recent years, the economic development in North China has been stable and society is progressing day by day, and its traditional humanistic characteristics and modern civilization have been fully integrated. Hengshui has gradually become an important central city full of vitality and vitality. In the face of complex and changeable development environment, after decades of exploration and search, The people of Hengshui have found a way to develop according to their own characteristics. Although the city has put forward the theme of "prospering the city by industry", from the point of view of resources, Hengshui has more diversified tourist resources. The development of cultural tourism industry can provide a more diversified economic growth point for urban development. However, judging from the present situation, there are still many urgent problems to be solved in the overall distribution and development of tourism in Hengshui Lake. How to build Hengshui into a new cultural tourism city, scientifically and rationally outline the industrial layout, improve the market share of the industry; How to set up a tourism industry development system is an important task for Hengshui tourism. Especially in the premise of the comprehensive development of tourism in surrounding cities, in order to stand out in the fierce competition, Hengshui Lake tourism industry must bring forth the new from the old. Innovating constantly, following the development law of tourism industry, systematically and comprehensively analyzing its own characteristics, improving the development rate and coping with the competition and challenge that constantly appear. On the basis of summing up the previous research results, starting with the disadvantages, advantages, opportunities and challenges of tourism development, I consider the strategic plan and the overall thinking of promoting Hengshui tourism. The SWOT method is used to improve the development of Hengshui tourism. This paper makes a comprehensive analysis and research on the cultural tourism industry in Hengshui City, fully understands the basic position of various development factors in urban tourism, and bases itself on the actual development of urban cultural tourism in order to ensure the rational distribution of tourism in Hengshui City. It can provide important basis for comprehensive regulation and optimization of tourism industry and play a role of reference and promotion, hoping to make a beneficial theoretical attempt and exploration for the practical development of related fields.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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