乐清市农业休闲旅游发展研究

发布时间：2018-03-27 14:40

本文选题：农业休闲旅游　切入点：观光农业　出处：《吉林大学》2014年硕士论文

【摘要】：近年来，农业休闲旅游蓬勃发展，它的发展可以切实的增加农民收入，推进农业发展，促进农村建设。浙江省各地涌现了各具特色的观光农业园区、休闲农庄、森林人家等，取得了一定的经济、社会和生态效益。乐清是一座凝聚悠久历史和灿烂文明的古城，屹立在东海之滨，具有浓郁的乡村特色、田园风光和发展休闲农业的独特优势。本文结合运用实践调研和实证分析的方法，分析了乐清发展休闲农业的发展现状以及发展趋势，研究了乐清农业休闲旅游发展方向，明确发展目标。综合以上的分析，最后得出乐清市休闲农业发展存在的问题和相应的对策，以供有关部门参考。全文共分为七章：第一章研究休闲农业发展相关背景和意义。包括国内和国外的发展现状、研究的基本内容和方法，研究的重点、难点、创新点。第二章介绍了农业休闲旅游相关概念界定以及理论基础，包括休闲农业、观光农业以及休闲农业旅游等概念的界定。接着分析了一些基础理论，如体验经济学理论，特色农业理论，为后文论述奠定理论基础。第三章介绍了国内外农业休闲旅游发展经验，国外的包括欧洲、美洲、亚洲、澳中；国内的包括北京、上海、深圳、浙江、湖南、台湾等地。第四章介绍了乐清市休闲旅游发展历史和现状，发展休闲农业的概况，乐清发展休闲农业取得了显著的经济效益，本节介绍了乐清休闲农业发展的特点，并对乐清发展休闲农业提出几点启示。第五章主要介绍了乐清农业休闲旅游存在的一些问题。首先介绍了雁荡山风景区旅游市场面临的问题，主要包括对景区的续传力度不足，社会影响力不强，旅游产业链短，基础设施落后，层次不够高，旅游产品单一，缺乏创新，规模不够大。然后分析了乐清市农家乐存在的一些问题。第六章乐清市农业休闲旅游发展对策及措施。本章对休闲农业发展的保障进行了分析，包括基础设施建设、增强政府扶持力度、协调可持续发展等；此外，对乐清农业休闲旅游市场建设进行了分析，包括国内客源的稳定发展和拓宽海外市场分析，最后阐述了目前再发展过程中遇到的问题。第七章在前面几章分析的基础之上，总结了全文，并对乐清休闲农业的发展提出政策建议，如加强政府对休闲农业的专项扶持力度；通过对乐清观光休闲农业发展调研；发展旅游循环经济，保护生态环境等，，希望能对有关部门提供参考。
[Abstract]:In recent years, agricultural leisure tourism has flourished. Its development can effectively increase farmers' income, promote agricultural development, and promote rural construction. In Zhejiang Province, various tourism agricultural parks, leisure farms, forest families and so on have emerged. Yueqing is an ancient city with a long history and splendid civilization. It stands on the coast of the East China Sea and has strong rural characteristics. This paper analyzes the present situation and trend of Yueqing's development of leisure agriculture, and studies the development direction of Yueqing's agricultural leisure tourism. Make clear the development goal. Synthesizes above analysis, finally obtains the Yueqing leisure agriculture development existence question and the corresponding countermeasure, for the related department reference. The full text altogether divides into seven chapters:. The first chapter studies the background and significance of the development of leisure agriculture, including the development of domestic and foreign status, the basic contents and methods of the study, the focus of the study, difficulties, innovative points. The second chapter introduces the definition and theoretical basis of agricultural leisure tourism, including the definition of leisure agriculture, sightseeing agriculture and leisure agriculture tourism, and then analyzes some basic theories, such as the theory of experience economics. The characteristic agriculture theory lays the theoretical foundation for the later article elaboration. The third chapter introduces the development experience of agricultural leisure tourism at home and abroad, including Europe, America, Asia, Australia and China, and Beijing, Shanghai, Shenzhen, Zhejiang, Hunan, Taiwan and so on. The fourth chapter introduces the history and present situation of leisure tourism development in Yueqing City, the general situation of developing leisure agriculture, and the remarkable economic benefits of Yueqing leisure agriculture. This section introduces the characteristics of Yueqing leisure agriculture development. And puts forward several enlightenment to Yueqing development leisure agriculture. The fifth chapter mainly introduces some problems existing in Yueqing agricultural leisure tourism. Firstly, it introduces the problems facing the tourist market of Yandangshan scenic spot, including the lack of continuous transmission of scenic spots, weak social influence and short tourism industry chain. The infrastructure is backward, the level is not high enough, the tourism product is single, lacks the innovation, the scale is not big enough. Chapter VI: countermeasures and measures for the development of agricultural leisure tourism in Yueqing. This chapter analyzes the protection of the development of leisure agriculture, including infrastructure construction, strengthening of government support, coordination of sustainable development, and so on. This paper analyzes the construction of Yueqing agricultural leisure tourism market, including the steady development of domestic tourist resources and the expansion of overseas markets, and finally expounds the problems encountered in the process of re-development at present. The seventh chapter summarizes the full text on the basis of the analysis of the preceding chapters, and puts forward some policy suggestions on the development of Yueqing leisure agriculture, such as strengthening the special support of the government to leisure agriculture, investigating and investigating the development of Yueqing sightseeing and leisure agriculture; Developing tourism circular economy, protecting ecological environment and so on, hope to provide reference to relevant departments.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F327;F592.7

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