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中国百强旅行社空间格局演化及影响因子研究

发布时间:2018-04-01 09:32

  本文选题:百强旅行社 切入点:格局演化 出处:《华中师范大学》2014年硕士论文


【摘要】:旅行社业、住宿业、旅游景区这三大行业共同构成了旅游产业经济。其中,旅行社业大力拉动国民经济的同时,对提高人们生活水平也起着积极的作用。由于其特有的行业性质,它还是旅游者与旅游目的地之间的桥梁。一方面收集了关于旅游者的第一手信息,包括旅游者性别比例、出行方式、旅游意愿等关键信息;另一方面整合了旅游目的地的相关资源,根据前期收集的市场信息,有针对性的推出旅游产品。笔者通过百强旅行社的空间分布和综合实力在省(市)区域的分异这两个维度,运用空间自相关、影响因子分析法等方法进行分析,研究发现:(1)百强旅行旅社行业规模区域集聚特征显著,集聚态势逐步增强;(2)百强旅行旅社综合发展水平自东南向西北呈递减态势,与经济发展水平基本吻合。 全文共分六部分: 1、引文。此部分清晰地表述了笔者的选题背景;研究这个课题的意义;国内外研究现状,吸取前辈们的成果;运用新的视角来分析研究旅行社的发展。 2、相关概念界定和理论基础。此部分简述了用来研究旅行社的理论基础,包括空间分布、区位、旅行社等概念进行了界定。 3、百强旅行社业的产生与发展概况。此部分以百强旅行社业为主题,分析了它产生的经济条件、社会条件和文化条件,并概述了它在近十年空间格局的演化特点,定性与定量相结合。 4、探讨我国百强旅行社的空间演化格局特征的影响因子。此部分运用SPSS19.0对可能影响旅行社分布的影响进项相关分析,找出相关性显著地影响因子。 5、在分析我国旅行社空间格局演化特征的基础上,提出了百强旅行社空间格局优化的发展方向和注意事项。 6、论文的主要结论以及不足。此部分作为文章的结束阶段,笔者根据写作的情况,简述了文章的不足之处,并总结了全文的观点。
[Abstract]:The travel agency industry, the accommodation industry, and the tourist attraction industry together constitute the tourism industry economy. Among them, the travel agency industry vigorously stimulates the national economy at the same time. It also plays a positive role in improving people's living standards. Because of its unique industry nature, it is also a bridge between tourists and tourist destinations. On the one hand, it collects first-hand information about tourists, including the sex ratio of tourists. On the other hand, it integrates the related resources of the tourist destination, according to the market information collected earlier, Through the spatial distribution of the top 100 travel agencies and the differentiation of the comprehensive strength in the province (city) region, the author uses the methods of spatial autocorrelation and impact factor analysis to analyze them. It is found that the regional agglomeration characteristics of the top 100 travel hotels are remarkable, and the agglomeration situation is gradually enhanced. 2) the comprehensive development level of the top 100 travel hotels is decreasing from southeast to northwest, which is basically consistent with the level of economic development. The full text is divided into six parts:. 1. Citation. This part clearly describes the background of the author's selected topic; the significance of studying this topic; the current research situation at home and abroad, drawing on the achievements of the predecessors; using a new perspective to analyze the development of travel agencies. 2. The definition and theoretical basis of related concepts. This part briefly describes the theoretical basis for the study of travel agencies, including spatial distribution, location, travel agency and other concepts are defined. 3. The general situation of the emergence and development of the top 100 travel agency industry. This part takes the top 100 travel agency industry as the theme, analyzes its economic, social and cultural conditions, and outlines the evolution characteristics of its spatial pattern in the past ten years. Qualitative and quantitative analysis are combined. 4. The influence factors of the spatial evolution pattern of the top 100 travel agencies in China are discussed. This part uses SPSS19.0 to analyze the influence of the travel agencies on the distribution of travel agencies, and finds out the significant influence factors of the correlation. 5. On the basis of analyzing the evolvement characteristics of travel agencies' spatial pattern in China, this paper puts forward the developing direction and matters needing attention of the spatial pattern optimization of the top 100 travel agencies. 6, the main conclusions and shortcomings of the thesis. This part is the end of the article, the author according to the writing situation, briefly describes the shortcomings of the article, and summarizes the point of view of the full text.
【学位授予单位】:华中师范大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F592.6

【参考文献】

相关期刊论文 前2条

1 代福梅;;我国旅行社市场营销存在的问题及解决措施[J];全国商情(经济理论研究);2009年18期

2 雷扬;;中小旅行社市场营销的产品策略——以成都为例[J];前沿;2012年16期



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