永嘉楠溪江乡村旅游行政监管问题与对策研究

发布时间：2018-04-02 22:03

本文选题：乡村旅游　切入点：行政监管　出处：《广西师范大学》2017年硕士论文

【摘要】：近年来,永嘉楠溪江乡村旅游业取得了跨越式发展,旅游景点和线路日益完善,形成以楠溪江自然风光和耕读文化相结合的旅游网络。旅游景点延伸至旅游资源比较丰富的乡村,各乡村根据不同的消费群体,注入农耕文化,自发形成了系列接待场所,被誉为最佳乡村旅游度假目的地。永嘉乡村旅游发展迅速与其行政监管的有效性密不可分。楠溪江风景旅游区管理委员会(以下简称管委会)通过行政管理、行业自律等方式,建立酒店宾馆、民宿、旅行社、烹饪等协会,经常组织行业的观摩和现场会活动,在维护和规范旅游市场秩序、维护旅游经营者和消费者权益、宣传促销等方面,作出了不少的成绩,为乡村旅游的发展保驾护航。永嘉楠溪江乡村旅游作为农户及其经营者的“自发行为”和“匆忙上阵”下的产物,在行政监管还是存在诸多难题,如法律机制不健全,造成真空领域无法可依;监管主体不明确,造成多头管理或管理空白;监管客体服务意识,造成旅游质量降低;农户及旅游者环境保护意识薄弱,造成生态环境恶化等。乡村旅游行政管理涉及的多领域,多部门的协调办公,更使得其经营管理困难。永嘉楠溪江乡村旅游不需要大量资金投入,成本较低,农户及经营者纷纷跻身其中,经营混乱,缺乏统一管理监督。其不规范主要体现在:第一,旅游项目审批不规范,未进行可行性分析,不申报、未审批,自发、盲目开办乡村旅游项目的现象严重。第二、旅游项目不经审批不在监管范围内,其开业、停业随意,不具备安全经营条件的项目颇多。第三、旅游六要素的定价没有标准,定价随意,存在蒙客、宰客的现象。第四,经营服务者综合素质不高,服务意识薄弱。第五,缺少旅游项目评价标准体系,无法进行项目持续有效的定期监督评审。课题将立足于永嘉楠溪江乡村旅游,详细介绍我国及永嘉楠溪江乡村旅游发展行政监管现状,发扬永嘉楠溪江乡村旅游行政监管优势,发现问题及不足,研究并提出:一、进一步完善相关法律法规,建立标准化体系;二、转变行政监管理念,形成服务型行政监管模式:三、明确旅游行政监管主体和职能,建立联合执法的长效机制;四、利用乡村旅游评审制度及评审专家库,实行监督评审及飞行检查;五、建立乡村旅游信息行政监管系统,完善消费者(游客)保障体系;六、加强乡村旅游行业协会建设,建立教育培训机制等创新建议,为楠溪江国家5A级景区创建提供参考。
[Abstract]:In recent years, the rural tourism industry of Yongjia Nanxi River has made leaps and bounds, and the tourist attractions and routes have been improved day by day, forming a tourism network which combines the natural scenery of Nanxi River with the culture of farming and reading.The tourist attractions extend to the villages with abundant tourist resources. According to the different consumption groups, the villages inject farming culture and spontaneously form a series of reception places, which are regarded as the best rural tourist destination.The rapid development of Yongjia rural tourism is closely related to the effectiveness of its administrative supervision.The Nanxijiang Scenic tourist area Management Committee (hereinafter referred to as the Administrative Committee) through administrative management, industry self-discipline and other means, establish hotels, hotels, lodging, travel agencies, cooking and other associations, often organize industry observation and on-site meeting activities,Many achievements have been made in maintaining and standardizing the order of the tourism market, safeguarding the rights and interests of tour operators and consumers, and publicizing and promoting, so as to ensure the development of rural tourism.As a product of "spontaneous behavior" and "rush to battle" of farmers and their operators, there are still many problems in administrative supervision, such as imperfect legal mechanism, resulting in a vacuum field that can not be followed;The main body of supervision is not clear, which leads to the blank of management or management; the consciousness of service of supervision object, which results in the decrease of tourism quality; the weak awareness of environmental protection of farmers and tourists, which leads to the deterioration of ecological environment, and so on.The multi-domain and multi-department coordination of rural tourism administration makes it more difficult to manage.Yongjia Nanxi River rural tourism does not need a lot of capital investment, low cost, farmers and operators one after another among them, business chaos, lack of unified management supervision.Its nonstandard mainly manifests in: first, the tourism project approval is not standardized, does not carry on the feasibility analysis, does not declare, does not approve, spontaneously, blindly opens the countryside traveling project the phenomenon to be serious.Second, tourism projects are not subject to supervision without approval.Third, the six elements of tourism pricing without standards, pricing arbitrary, there is a phenomenon of mongrel, slaughter.Fourth, the comprehensive quality of operators is not high, service awareness is weak.Fifth, the lack of tourism project evaluation standard system, the project can not be continued and effective regular supervision and review.The subject will be based on the Yongjia Nanxi River rural tourism, detailed introduction of our country and Yongjia Nanxi River rural tourism development administrative supervision situation, carry forward Yongjia Nanxi River rural tourism administrative supervision advantages, find problems and shortcomings, research and put forward the following:Further improve the relevant laws and regulations, establish a standardized system; second, change the concept of administrative supervision, form a service-oriented administrative supervision model: third, clear the main body and functions of administrative supervision of tourism, establish a long-term mechanism of joint law enforcement; fourth,We should make use of the evaluation system and expert pool of rural tourism to carry out supervision, review and flight inspection; fifthly, establish an administrative supervision system for rural tourism information and perfect the consumer (tourist) protection system; sixth, strengthen the construction of rural tourism industry associations.The establishment of education and training mechanism and other innovative suggestions for the establishment of Nanxijiang National 5A Scenic spot provides a reference.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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