产业融合视角下山东老年旅游发展研究

发布时间：2018-04-05 22:10

本文选题：老年旅游　切入点：产业融合　出处：《山东师范大学》2017年硕士论文

【摘要】：我国人口老龄化形势愈发严峻,与此同时,老年群体的生活质量和身心状况等方面都渐成焦点。随着旅游产业融合进程的不断加快,其研究成果也更加丰富。老年旅游作为旅游业的一个重要分支,融合了医疗、保健、运动、养生等众多功能与元素,既能有效提升老年人的生活状态,改善其生活品质,又能减轻社会养老压力。可以预见,未来老年旅游将会成为带动经济和社会快速进步的强劲动力。本文通过分析山东老年旅游资源禀赋、老年旅游市场特征及发展现状等方面,阐述了山东老年旅游产业融合基础及发展瓶颈,文中采用的山东老年旅游产业融合评价模型,综合了层次分析法及专家咨询法,对融合等级做出相应的测评。在此基础上,探索了山东老年旅游产业融合发展模式,旨在充分利用山东省雄厚的产业基础与丰富的老年旅游资源优势,实现老年旅游产业的提质升级。论文主要由以下章节组成:第一章:明确论文的选题背景和研究意义,论文从社会意义和经济意义两方面概述了山东老年旅游发展的背景与意义,并在此基础上分析论文的研究内容、研究方法与创新之处。第二章:通过梳理和总结论文涉及到的相关国内外文献,进而对相关的一系列基础概念进行辨析,同时论述了产业融合理论、积极老龄化理论、老年学理论、旅游服务理论等主要理论。第三章:分析了山东老年旅游资源禀赋状况,总结了细分市场的特点,阐述了发展现状等方面,归纳了山东老年旅游的发展现状及产业融合基础,以及老年旅游市场特征及瓶颈。第四章:进一步梳理山东老年旅游产业融合情况,在对各类旅游产业融合评价模型进行比对后,选取最合适的AHP-模糊综合评判法,结合山东老年旅游的特点,确立了评价指标,构建山东老年旅游产业融合评价体系。第五章:根据山东老年旅游发展现状,逐一分析,尝试提出产业融合视角下山东老年旅游发展战略,包括资源融合、市场融合、功能融合、支持融合和技术融合等五大发展战略。第六章:梳理本文的总体情况,总结研究存在的缺陷,提出进一步的改进方向。
[Abstract]:The aging of population in China is becoming more and more serious, at the same time, the quality of life and physical and mental conditions of the elderly have gradually become the focus.With the continuous acceleration of tourism industry convergence process, its research results are more abundant.As an important branch of tourism, elderly tourism integrates many functions and elements, such as medical care, health care, exercise, health care, etc., which can effectively improve the living conditions of the elderly, improve their quality of life, and alleviate the pressure of social endowment.It can be predicted that the future of the elderly tourism will become a driving force for rapid economic and social progress.Based on the analysis of the endowment of the aged tourism resources, the characteristics of the aged tourism market and the present situation of the development, this paper expounds the basis and the bottleneck of the agedness tourism industry in Shandong, and the evaluation model of the agedness tourism industry in Shandong Province, which is adopted in this paper.AHP and expert consultation are integrated to evaluate the fusion level.On this basis, this paper explores the integrated development model of Shandong's aged tourism industry, aiming to make full use of Shandong's strong industrial foundation and abundant advantages of the elderly tourism resources, and to realize the upgrading of the aged tourism industry.The thesis is mainly composed of the following chapters: chapter one: the background and significance of the research, the background and significance of Shandong senior tourism development are summarized from the social and economic aspects.On this basis, this paper analyzes the research content, research methods and innovations.Chapter two: through combing and summing up the related domestic and foreign literature, and then discriminating and analyzing a series of related basic concepts, at the same time expounding the theory of industry convergence, the theory of active aging, the theory of gerontology, the theory of industry convergence, the theory of active aging, the theory of gerontology.Tourism service theory and other main theories.The third chapter analyzes the endowment of Shandong senior tourism resources, summarizes the characteristics of the subdivision market, expounds the current situation of development, summarizes the current situation of Shandong elderly tourism development and the basis of industrial integration.And the elderly tourism market characteristics and bottlenecks.Chapter four: further combing the situation of the old tourism industry in Shandong Province, after comparing the various evaluation models of tourism industry convergence, selecting the most suitable AHP- fuzzy comprehensive evaluation method, combining the characteristics of Shandong elderly tourism, established the evaluation index.To construct the integrated evaluation system of Shandong senior tourism industry.The fifth chapter: according to the current situation of Shandong senior tourism development, one by one analysis, trying to put forward Shandong senior tourism development strategy under the angle of industrial convergence, including resource integration, market integration, function integration,Support integration and technology integration and other five development strategies.Chapter six: combing the general situation of this paper, summarizing the shortcomings of the research, and proposing further improvement direction.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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