游客满意度的内涵、测评及形成机理——国外相关研究综述

发布时间：2018-04-05 21:35

本文选题：游客满意度　切入点：旅游体验　出处：《地域研究与开发》2017年05期

【摘要】：游客满意度是旅游管理学和旅游地理学的核心研究内容之一,因而一直是旅游研究的热点和重点。基于国内游客满意度研究在模型构建、研究方法方面存在的缺陷,采用文献分析的基本方法,重点从游客满意度内涵、形成机理、测评3个方面对国外研究成果进行系统的回顾和梳理。研究发现:基于期望视角的内涵构建是游客满意度内涵研究的主要方面;游客满意度的影响要素包括期望、感知价值、情感、感知质量、旅游地形象等多个方面,其单一或综合的作用形成游客满意度的复杂机理;游客满意度的测评方法及指标的选择受研究需求的影响和制约,形成多样化的评测结果;具有可比性的测评方法及结果的比较分析是未来研究的重要内容。
[Abstract]:Tourist satisfaction is one of the core research contents of tourism management and tourism geography, so it has always been the focus of tourism research.Based on the defects of the domestic tourist satisfaction research in the aspects of model construction and research methods, this paper adopts the basic method of literature analysis, focusing on the connotation and formation mechanism of tourist satisfaction.Three aspects of the evaluation of foreign research results are systematically reviewed and combed.It is found that the connotation construction based on expectation perspective is the main aspect of tourist satisfaction research, and the influencing factors of tourist satisfaction include expectation, perceived value, emotion, perceived quality, image of tourist destination and so on.Its single or comprehensive function forms the complex mechanism of tourist satisfaction, and the evaluation method and index selection of tourist satisfaction are influenced and restricted by the research demand, forming diversified evaluation results.Comparable evaluation methods and comparative analysis of results are important contents of future research.
【作者单位】：首都师范大学资源环境与旅游学院;北京联合大学旅游学院;
【基金】：国家自然科学基金青年科学基金项目(41401156) 国家旅游局旅游业青年专家培养计划项目(TYETP201506) 北京市社会科学基金项目(15JGA032,16GLC071)
【分类号】：F590

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