我国青年群体互助游行为意向影响因素研究

发布时间：2018-04-09 02:26

本文选题：青年群体　切入点：互助游　出处：《燕山大学》2014年硕士论文

【摘要】：近年来，互助游作为互联网时代的特殊产物，因社交平台的多样化发展，开始以线上线下沟通参与旅游活动的形式为致力于求新寻异的群体所接受，国内市场也在迅速拓展。由于互助游在国内发展的时间较短，尽管前景宽广，但作为特殊形式的旅游活动方向的理论研究和实证研究较少且不成体系。本研究以我国青年群体为研究对象，在对互助游内涵与外延、旅游行为意向和解构计划行为理论等相关研究的文献评述的基础上，提出了青年群体的互助游行为意向模型，并验证了相关因素对青年群体互助游行为意向的影响机制。为了保证研究的准确性与创新性，全文开展了如下几方面的研究工作：首先，运用内容分析法和比较研究法等对国内近十年的互助游相关研究中阐述的互助游的定义和特征做出归纳，对互助游的定义和特点有全局性把握。其次以解构的计划行为理论为基础，提出以风险感知、过去经验、互助游动机、规范信念和信息接受等作为前因变量，以态度、感知行为控制、主观规范为中间变量，行为意向为结果变量的青年群体互助游行为意向模型，并针对各变量开发了相应的测量量表。最后，根据调查得出的数据，通过结构方程模型检验并修正了原模型，得出二阶DTPB模型在互助游研究中优于TPB模型的结论，，且该模型对数据的解释力更强。本文的主要贡献是在界定互助游相关概念的基础上构建了互助游行为意向的实证研究模型，验证了模型的拟合效果，通过影响互助游行为意向的主要因素提出了互助游的发展的相应对策，为互助游的发展奠定理论基础，同时为互助游公司的未来铺平道路。
[Abstract]:In recent years, as a special product of the Internet era, due to the diversified development of social platforms, mutual travel began to be accepted by online and offline communication to participate in tourism activities, and the domestic market is also rapidly expanding.Because of the short time of mutual tourism development in China, although the prospect is broad, the theoretical and empirical research as a special form of tourism activity is less and less systematic.Based on the literature review on the connotation and extension of mutual tourism, the intention of tourism behavior and the theory of deconstruction plan behavior, this study puts forward a model of mutual assistance behavior intention of youth groups in China.The influence mechanism of the related factors on the behavior intention of mutual assistance among youth groups was verified.In order to ensure the accuracy and innovation of the research, this paper carried out the following research work:First of all, using the method of content analysis and comparative research, this paper sums up the definition and characteristics of mutual assistance tour, and has a general understanding of the definition and characteristics of mutual assistance tour.Secondly, based on the theory of deconstructed planning behavior, this paper puts forward that risk perception, past experience, mutual travel motivation, normative belief and information acceptance are the pre-dependent variables, and attitude, perceived behavior control and subjective norms are intermediate variables.The behavior intention model of the youth group with behavioral intention as the result variable was developed and the corresponding measurement scale was developed for each variable.Finally, according to the data obtained from the investigation, the original model is checked and modified by the structural equation model, and the conclusion that the second-order DTPB model is superior to the TPB model in the study of mutual-travel is concluded, and the interpretation of the model to the data is more powerful.The main contribution of this paper is to construct an empirical study model on the intention of mutual-swimming behavior on the basis of defining the related concepts of mutual-tourism, and verify the fitting effect of the model.Through the main factors affecting the behavior intention of mutual tourism, this paper puts forward the corresponding countermeasures for the development of mutual tourism, which lays a theoretical foundation for the development of mutual tourism, and paves the way for the future of mutual tourism companies at the same time.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

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