Evaluation on the factors influencing the tourism image of B
本文关键词：城市意象理论与工业遗产旅游形象塑造——以沈阳市铁西区为例，由笔耕文化传播整理发布。
《Journal of Arid Land Resources and Environment》 2015-03
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Evaluation on the factors influencing the tourism image of Beijing based on tourists' cognition and perception
LIU Zhixing;MA Yaofeng;LI Sen;NIU Yali;WEI Ting;Tourism and Environment College of Shaanxi Normal University;
Based on the existing research results of the influence factor of urban tourism image and the theory proposed by Gunn and Var that the tourism planning contains five supply- side,and the five factors influencing the city tourism image. With the methods of questionnaire,the data collected from the domestic tourists in Beijing during the National Day was processed by the statistical analysis software EXCEL and SPSS17. 0. Results show:( 1) The result of Tourists' image perceptual evaluation on the five influence factors during the National Day in Beijing from high to low was: the tourism facilities,tourism environment,tourism environment,tourism price and travel services.( 2) The correlations between the five influence factors and Beijing tourism image were positive,the influence of the tourism services is the best.( 3) Domestic tourists maintained a supporting attitude toward the transforming and upgrading of tourism image' influence factors of Beijing.
【Key Words】：
【Fund】：
国家自然科学基金项目(41271158);;
陕西师范大学研究生培养创新基金项目(2013CXS014)资助
【CateGory Index】：
F592.7
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本文关键词：城市意象理论与工业遗产旅游形象塑造——以沈阳市铁西区为例，，由笔耕文化传播整理发布。
本文编号：172451
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