成都乡村旅游的智慧化发展研究

发布时间：2018-04-10 13:24

本文选题：乡村旅游 + 乡村旅游产业　；参考：《西华大学》2014年硕士论文

【摘要】：旅游产业是国家战略性支柱产业，作为其重要组成部分的乡村旅游，起源于20世纪80年代末成都市郫县农科村的“农家乐”，经过20多年的蓬勃发展，乡村旅游在全国各地的产业规模逐步扩大，成为统筹城乡带动农民增收致富的重要手段，成都乡村旅游的发展更是领先于全国的发展。然而，如今信息化水平不断提升，智慧城市建设不断推进，旅游者的个性化需求日益旺盛，旅游体验的日趋多样化，，旅游出行日趋自主化，以口碑效应为主要传播特点的传统乡村旅游产业模式远远不能满足消费者的需求，特别是散落在广大乡村的乡村旅游点具有极大的空间广度，传统的经营方式已经不能适应以自驾车为主要出行方式的客源对象的需要。因此，乡村旅游只有朝着智慧化方向发展，才能成功实现乡村旅游产业转型升级。为了促进成都乡村旅游良性发展，以乡村旅游市场需求为导向，提高乡村旅游服务水平，推动乡村旅游产业转型升级，本文从“智慧城市”和“智慧旅游”项目建设研究出发，对目前成都乡村旅游的发展现状及其发展过程中存在的问题进行分析探讨，提出成都乡村旅游智慧化发展的背景、目的和意义，以及智慧化发展的必然性和可能性。在对成都乡村旅游智慧化发展进行研究时，将“智慧旅游”运行过程中所使用的新技术与成都乡村旅游的发展相结合，提升成都乡村旅游的科技含量，推动成都乡村旅游转型升级，加快成都智慧乡村旅游的建设步伐，为全国智慧乡村旅游的建设发挥示范作用。本文通过借鉴并结合“智慧旅游”建设过程中所运用到的新技术，以成都乡村旅游智慧化发展的背景以及智慧化发展的必然性和可能性为前提条件，针对成都乡村旅游发展过程中存在的问题，从社会化的角度科学确定成都乡村旅游智慧化发展的解决方案，为其他城市发展智慧乡村旅游提供了指导性建议。
[Abstract]:Tourism industry is a national strategic pillar industry, as an important part of rural tourism, originated in the late 1980s, Chengdu Pixian agricultural village "Nongjiayue", after more than 20 years of vigorous development,The scale of rural tourism in various parts of the country has gradually expanded and become an important means to promote the income and wealth of farmers in urban and rural areas as a whole, and the development of rural tourism in Chengdu is ahead of the development of the whole country.However, nowadays, the level of information is constantly improving, the construction of intelligent city is advancing, the individualized demand of tourists is increasingly exuberant, the tourism experience is becoming more and more diversified, and tourism travel is becoming increasingly autonomous.The traditional rural tourism industry mode, which is characterized by word-of-mouth effect, can not meet the needs of consumers, especially the rural tourism spots scattered in the vast rural areas have a great space breadth.The traditional mode of operation has been unable to meet the needs of self-driving as the main mode of travel.Therefore, rural tourism can successfully realize the transformation and upgrading of rural tourism industry only by developing intelligently.In order to promote the healthy development of rural tourism in Chengdu, take the demand of rural tourism market as the guide, improve the service level of rural tourism, and promote the transformation and upgrading of rural tourism industry, this paper starts from the construction of "smart city" and "intelligent tourism" projects.This paper analyzes the present situation and problems in the development of rural tourism in Chengdu, and puts forward the background, purpose and significance of the intelligent development of rural tourism in Chengdu, as well as the inevitability and possibility of the development of rural tourism in Chengdu.In the study of the intelligent development of Chengdu rural tourism, the new technology used in the operation of "intelligent tourism" is combined with the development of Chengdu rural tourism, so as to enhance the scientific and technological content of Chengdu rural tourism.Promoting the transformation and upgrading of Chengdu's rural tourism, speeding up the construction of Chengdu's intelligent rural tourism, and playing an exemplary role in the construction of national intelligent rural tourism.Based on the new technology used in the construction of "intelligent tourism", this paper takes the background of the intelligent development of Chengdu rural tourism as well as the inevitability and possibility of the development of the intelligent tourism as the precondition.In view of the problems existing in the development of rural tourism in Chengdu, this paper scientifically determines the solution of the intelligent development of rural tourism in Chengdu from the angle of socialization, and provides guidance suggestions for the development of intelligent rural tourism in other cities.
【学位授予单位】：西华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F327

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