全域旅游视角下乐山市体育旅游发展研究

发布时间：2018-04-13 00:31

本文选题：全域旅游 + 体育旅游　；参考：《成都理工大学》2017年硕士论文

【摘要】：乐山市作为首批国家级旅游业改革创新先行区、首批国家全域旅游示范区、全省旅游综合改革试点市,旅游发展时间较早,旅游经济收入逐年攀升。目前乐山旅游仍以乐山大佛景区和峨眉山景区为增长极,游客停留时间较短,旅游产品以观光为主,虽然运用多种举措试图突破现有模式,但效果都不甚理想。研究表明,乐山市旅游资源极丰富,品质较高,文化底蕴深厚,尤其适宜发展体育旅游。随着成绵乐客运专线的开通运行,乐山融入成都“一小时经济圈”,旅游客源市场规模呈井喷式增长趋势,便利的交通和优质的资源将会吸引越来越多的游客。为了满足市场需求,乐山市旅游模式急需转型发展,而体育旅游在全域旅游理念的指导下,能够成为乐山市旅游经济增长的新亮点,促进乐山旅游转型发展的同时,反向推动乐山市向全域旅游模式迈进。文章通过对全域旅游、体育旅游等相关理论的研究,阐明两者之间的关联性,并运用多种研究方法对乐山市区域范围内的历史文化、地理环境、交通区位和旅游发展现状进行分析。同时,针对乐山市体育旅游资源开发现状进行系统分析和整理,在借鉴前人对体育旅游研究成果的基础上,运用定性分析方法对乐山市体育旅游资源做出评价。从而总结出乐山市体育旅游发展存在重视程度不高,体育旅游产品单一、缺乏品牌效应,产业聚集效应弱,体育旅游服务和配套设施发展滞后等的问题,进而阐明发展体育旅游的必要性。针对乐山市体育旅游存在的诸多问题,提出在全域旅游理念的指导下发展体育旅游,并从全方位的体育旅游布局、全产业的体育旅游开发、全参与的体育旅游发展和全覆盖的体育旅游管理四个方面阐述乐山市体育旅游发展的内容。期望能够为乐山旅游发展增添新的增长极,实现全域旅游转型发展,也期望能够为其他地区体育旅游的发展提供借鉴。
[Abstract]:As one of the first national tourism reform and innovation leading areas, the first batch of national tourism demonstration areas, the province's comprehensive tourism reform pilot city, tourism development earlier, tourism economic income increased year by year.At present, Leshan tourism still takes Leshan Giant Buddha scenic spot and Emei Mountain scenic spot as the growth pole, the tourist stay time is short, the tourism product is mainly sightseeing, although uses various measures to try to break through the existing pattern, but the effect is not very ideal.The research shows that Leshan is rich in tourism resources, high in quality and profound in culture, and is especially suitable for the development of sports tourism.With the opening and operation of Chengmianle passenger dedicated Line and the integration of Leshan into Chengdu's "one hour economic circle", the scale of tourist source market is in a blowout growth trend, and convenient transportation and high-quality resources will attract more and more tourists.In order to meet the needs of the market, Leshan's tourism mode is in urgent need of transformation and development. Under the guidance of the concept of global tourism, sports tourism can become a new highlight of Leshan's tourism economic growth and promote the development of Leshan's tourism transformation.Backward push Leshan to the global tourism model.Through the research on the theory of global tourism and sports tourism, this paper expounds the relationship between the two, and applies various research methods to the historical, cultural and geographical environment of Leshan in the regional scope.The present situation of traffic location and tourism development is analyzed.At the same time, the development of sports tourism resources in Leshan is systematically analyzed and sorted out. On the basis of reference to the research results of sports tourism, the qualitative analysis method is used to evaluate the sports tourism resources in Leshan.It is concluded that the development of sports tourism in Leshan has some problems, such as low attention to the development of sports tourism, single sports tourism products, lack of brand effect, weak industrial agglomeration effect, lagged development of sports tourism services and supporting facilities, and so on.And then expound the necessity of developing sports tourism.In view of the many problems existing in sports tourism in Leshan City, this paper puts forward the development of sports tourism under the guidance of the concept of global tourism, and from the overall distribution of sports tourism, the development of sports tourism in the whole industry.The content of sports tourism development in Leshan city is expounded in four aspects: all-participating sports tourism development and all-covering sports tourism management.It is expected to add a new growth pole to the development of Leshan tourism, to realize the transformation and development of tourism in the whole region, and to provide reference for the development of sports tourism in other regions.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7;F592.7

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