中泰合作治理泰国游强制消费现象及对策研究

发布时间：2018-04-16 21:39

本文选题：强制消费 + 中泰合作　；参考：《广西大学》2017年硕士论文

【摘要】：泰国是我国在东盟地区重要的旅游目的地,中国公民泰国游的健康发展符合两国共同利益,但团队泰国游长期存在的强制消费现象严重干扰了中泰旅游业,要整治这一顽疾,单靠中泰任何一方都难以取得成效。本文对强制消费相关研究进行梳理,并从中泰两国政府合作的角度提出治理建议。本文首先对国内外强制消费研究现状和相关理论进行梳理,对以往的治理手段进行评估,在此基础上对赴泰中国团队旅游者进行了实证分析,运用定性和定量研究相结合的方法,分析强制消费现状、旅游者对强制消费的感受,在此基础上提出进一步合作的建议。全文研究结论如下:(1)强制消费普遍存在于零负团费经营模式中,强制消费最易引起旅游者投诉。旅游从业者强制消费的目的是旅游回扣,旅游回扣属于商业贿赂的一种形式。(2)采用政府限价和政策约束等方式无法根除强制消费,应联合两国政府在不违反经济规律的前提下进行综合性的治理。(3)泰国团队游行程仍然沿袭零负团费的操作模式,并变得更加隐蔽,依靠购物和自费项目获得收入仍为主流盈利模式。旅游者普遍认为旅游信息不够充分、旅游产品设计的不够好、泰国对游客的保障不够。(4)中泰两国政府应保持常态化和有深度的合作。从出境旅游业发展整体考虑,提出合作推出适合中国市场的旅游产品、推进旅游信息透明化、扶持旅游经营公司、整合完善法律体系、推动旅游警察联合执法五方面的对策建议。
[Abstract]:Thailand is an important tourist destination for China in the ASEAN region, and the healthy development of Thai tourism by Chinese citizens conforms to the common interests of both countries. However, the long-standing phenomenon of forced consumption in team tours in Thailand seriously interferes with the Sino-Thai tourism industry. It is necessary to rectify this persistent disease.Neither side of China and Thailand alone can achieve results.This paper combs the related research on forced consumption, and puts forward some suggestions on governance from the angle of cooperation between Chinese and Thai governments.Firstly, this paper reviews the current situation and relevant theories of forced consumption research at home and abroad, evaluates the past governance measures, and then makes an empirical analysis on the Chinese team tourists to Thailand.Based on the qualitative and quantitative analysis, this paper analyzes the current situation of compulsory consumption and the tourists' feelings towards compulsory consumption, and puts forward some suggestions for further cooperation.The conclusion of this paper is as follows: (1) compulsory consumption exists generally in the zero negative group fee management mode, and compulsory consumption is the most likely to cause complaints from tourists.The purpose of compulsory consumption by tourism practitioners is tourism rebates. Tourism rebates are a form of commercial bribery.The two governments should be United to conduct comprehensive governance without violating economic laws.) Thailand's team tour still follows the operating mode of zero and negative tour fees, and becomes more hidden.Relying on shopping and self-financing projects to earn revenue is still the mainstream profit model.Tourists generally think that the tourism information is not enough, the design of tourism products is not good enough, and Thailand's protection for tourists is not enough.) the Chinese and Thai governments should maintain regular and deep cooperation.Considering the overall development of outbound tourism, it is proposed to cooperate to launch tourism products suitable for the Chinese market, to promote transparency of tourism information, to support tourism management companies, and to integrate and improve the legal system.The countermeasures and suggestions to promote the joint law enforcement of tourist police.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F125

【参考文献】