产品语意视角下旅游明信片设计表现研究

发布时间：2018-04-19 15:03

本文选题：产品语意学 + 符号　；参考：《河北科技大学》2014年硕士论文

【摘要】：我国作为全球五大旅游国之一，旅游明信片市场呈现出巨大的发展潜力。设计符号与元素的合理应用及合理配置是研究旅游明信片设计中语意表达的重要切入点，没有符号的运用，设计也就无从谈起。但是在旅游明信片中，各类设计符号的应用和设计元素的表现却不被重视。本课题结合大量实例进行深入研究，，凸显设计符号在旅游明信片设计中的重要作用。论文从传统明信片定义和种类出发，结合语意学实质，一方面通过图形、文字、色彩、版式等设计符号和表现手法的合理选用与整合，准确传达旅游明信片设计所体现的功能性、象征性、独特性、趣味性等语意特性，提升旅游明信片的视觉审美力度；另一方面透过视觉表面认知，结合时代发展趋势，深入探索旅游明信片设计所蕴藏的内涵价值，以此折射出当今社会意识形态和人们的价值观、生活态度。语意学的应用不仅为旅游明信片设计创作提供了素材和释义，更丰富了人们对旅游明信片设计的感知力和理解力。有意识、有目的地运用设计符号与元素不仅能发挥出旅游明信片的视觉语意，提升符号元素的视觉识别度，更能传达出旅游明信片的内涵价值和语意信息，从而满足人们日益增长的审美需求和心理需求。设计者只有通过深层次的细致研究，充分理解并合理运用产品语意学，才能创作出设计感强、工艺精湛、寓意深厚的旅游明信片，才能拓宽旅游明信片设计市场和销售市场，使旅游明信片在这个信件逐渐被忽视的信息化高新技术产业时代，能够打破常规，稳占一角，带动各地旅游明信片设计产业的良性发展。
[Abstract]:As one of the five largest tourist countries in the world, China's postcard market presents great development potential.The rational application and reasonable allocation of design symbols and elements is an important entry point for the study of semantic expression in the design of tourist postcards. Without the use of symbols, there is no way to design.However, in the travel postcard, the application of various design symbols and the expression of design elements are ignored.In this paper, a large number of examples are studied to highlight the important role of design symbols in the design of tourist postcards.Based on the definition and category of traditional postcards and the essence of semantics, on the one hand, through the rational selection and integration of design symbols and expression techniques, such as graphics, words, colors, typography, etc.Accurately convey the functional, symbolic, unique, interesting and other semantic features embodied in the design of tourist postcards, and promote the visual aesthetic strength of tourist postcards; on the other hand, through visual superficial cognition, combined with the development trend of the times,In order to reflect the social ideology and people's values and attitudes of life, this paper explores the connotation value of tourist postcard design.The application of semantics not only provides materials and interpretations for the design of tourist postcards, but also enriches people's perception and understanding of the design of tourist postcards.Conscious, purposeful use of design symbols and elements can not only bring into play the visual meaning of tourist postcards, enhance the visual recognition of symbol elements, but also convey the connotative value and semantic information of tourist postcards.In order to meet the growing aesthetic and psychological needs of people.Only through deep and careful research, fully understand and reasonably use product semantics, can designers create tourist postcards with strong design sense, exquisite workmanship, profound meaning, and broaden the design market and sales market of tourist postcards.In the era of information and high technology industry, which is gradually ignored in this letter, tourist postcards can break the convention, occupy a corner steadily, and promote the benign development of the design industry of tourist postcards in various places.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;J524

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