基于游客认同的文化遗产景区安全标识系统研究——以青城山-都江堰景区为例

发布时间：2018-04-20 14:21

本文选题：游客认同 + 文化遗产景区　；参考：《地域研究与开发》2017年02期

【摘要】：文化遗产景区安全标识系统作为传播信息和规范观赏行为的有效方式,已成为影响游客旅游体验和衡量景区服务水准的重要因素。借助实地考察与随机抽样问卷调查,以青城山-都江堰世界文化遗产景区为例,综合利用文献分析和数理统计验证,拟定11项安全标识测量指标以调查游客对景区安全标识系统的认同感,研究结果表明:游客普遍认同遗产景区安全标识系统的重要性,但多是从利己角度的直观考虑;游客对青城山-都江堰文化遗产景区安全标识系统认同度低,安全标识系统各构成要素急需改进,尤其是安全标识的设计和功能;游客对文化遗产景区安全标识系统的认同度并不完全受人口统计特征影响;游客对文化遗产景区安全标识系统的认同度受游客出游频率和旅游形式影响。建议文化遗产景区从完善安全标识布局和基本功能、强调景观感设计、规范安全标识系统文字和色彩、改进标识的视觉尺寸和开展定期检查维护方面实施优化。
[Abstract]:As an effective way of disseminating information and standardizing viewing behavior, the security marking system of cultural heritage scenic spots has become an important factor that affects the tourist experience and measures the service level of scenic spots. With the help of field investigation and random sampling questionnaire, taking Qingchengshan-Dujiangyan World Cultural Heritage area as an example, the comprehensive use of literature analysis and mathematical statistics verification, The research results show that tourists generally agree with the importance of the security marking system of heritage scenic spots, but most of them are considered directly from the perspective of self-interest; Visitors to Qingchengshan-Dujiangyan Cultural Heritage Scenic area have a low degree of recognition of the security marking system, and the elements of the security marking system need to be improved urgently, especially the design and function of the security marking. The degree of identity of tourists to the security identification system of cultural heritage scenic spots is not completely affected by the demographic characteristics; the identity degree of tourists to the security identification system of cultural heritage scenic spots is affected by the frequency and form of tourist trips. It is suggested that the cultural heritage scenic spots should improve the layout and basic functions of the safety logo, emphasize the landscape design, standardize the text and color of the security marking system, improve the visual dimension of the logo and carry out periodic inspection and maintenance.
【作者单位】：成都农业科技职业学院经济管理分院;四川农业大学旅游学院;
【分类号】：F127.41

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