遂昌老年旅游产品开发策略研究

发布时间：2018-04-27 22:07

本文选题：遂昌 + 老年旅游产品　；参考：《西北师范大学》2014年硕士论文

【摘要】：随着我国人口老龄化进程的加剧,老年旅游业迅速成为旅游市场的重要组成部分。当前有相当一部分老年人身体素质和心理状态良好,特别是企事业单位的离退休干部、退休教师、医生、文化工作者及较为富裕的老年人，成为了老年旅游市场的重点人群，他们有充足的可支配时间、资金加上子女的支持、政府和企业对老年旅游的重视，老年人出游的欲望较之还在辛苦打拼事业的年轻人更加的迫切。从某种意义上说,旅游已经成为老年人常态化的一种休闲生活方式。而另一方面，我们清晰的发现，我国的老年旅游产品存在着价格机制不统一、保障服务不到位、产品开发和品牌打造不明确等不利因素，缺少对老年人特点的研究，没有开发真正适合老年人生理、心理特点的老年旅游产品，老年人需求与老年旅游产品开发的滞后性矛盾突出。市场上急需满足老年人对旅游产品的需求。本文选取遂昌作为老年旅游产品开发目的地进行探讨。首先分析了老年旅游产品的特征，研究了老年旅游产品开发的必要性和可行性，认为老年旅游产品开发存在极佳发展空间。其次，根据基础条件，对遂昌的老年旅游产品开发的优势和劣势进行分析，认为遂昌有条件并且必须进行老年旅游产品的开发。最后，，根据遂昌县现有条件和老年旅游产品存在的问题，规划了老年旅游产品的设计四要素，并提出了开发的策略和建议。
[Abstract]:With the aggravation of the aging population in China, the aged tourism industry has become an important part of the tourism market. At present, quite a number of elderly people are in good physical and psychological condition. In particular, retired cadres, retired teachers, doctors, cultural workers and relatively wealthy elderly people in enterprises and institutions have become the key groups in the elderly tourism market. They have plenty of time at their disposal, money and the support of their children, the government and businesses pay more attention to the elderly travel, the older people's desire to travel is more urgent than the young people who are still working hard. In a sense, tourism has become a regular way of leisure life for the elderly. On the other hand, we clearly found that the elderly tourism products in our country are lack of research on the characteristics of the elderly, such as the price mechanism is not uniform, the security services are not in place, the product development and the brand building are not clear and so on. There are no tourism products which are suitable for the physiological and psychological characteristics of the elderly, and the contradiction between the needs of the elderly and the development of the tourism products for the elderly is outstanding. There is an urgent need to meet the needs of the elderly for tourism products in the market. In this paper, Suichang is chosen as the destination of tourism product development for the elderly. Firstly, this paper analyzes the characteristics of the tourism products for the elderly, studies the necessity and feasibility of the development of the tourism products for the elderly, and thinks that there is an excellent development space for the development of the tourism products for the elderly. Secondly, according to the basic conditions, this paper analyzes the advantages and disadvantages of the development of the aged tourism products in Suichang, and concludes that Suichang has the conditions and must develop the tourism products for the elderly. Finally, according to the existing conditions of Suichang County and the problems existing in the tourism products for the aged, four elements of the design of the tourism products for the elderly are planned, and the development strategies and suggestions are put forward.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;D669.6

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