基于冲突理论的导游薪酬体系构建研究

发布时间：2018-04-30 04:02

本文选题：冲突理论 + 导游薪酬　；参考：《哈尔滨商业大学》2014年硕士论文

【摘要】：导游是指接受旅行社委派,作为旅行社的代表实施旅游计划,为游客提供旅游活动安排、讲解等服务,并给予食、宿、行等方面帮助的人员,在旅游活动中起到了沟通和桥梁的作用。当前旅行社市场竞争激烈,旅游市场中存在的“乱象”也引发了人们对导游人员现状的思考：一方面,部分导游素质低下引发游客投诉、不满,甚至是媒体的曝光；另一方面,对导游基本权益、导游生存环境的变化却鲜有人关注。这些问题都指向了一个方面,即现阶段不合理的导游薪酬体系。尤其是随着入世以后旅行社对外资的全面开放,旅行社要想提高市场竞争力,如何培养和管理人才,尤其是处在一线的导游,合理的薪酬体系设计是关键。本文试图通过对旅游行业的排头兵-—导游的薪酬现状进行分析研究,引入社会学理论-—“冲突理论”,以创建和谐旅游为出发点,对导游薪酬体系进行了重新构建。在研究方法上,采用理论研究与实践研究相结合、定性分析与定量分析相结合的方法,并通过问卷调查的方式,通过了解导游薪酬体系的现状,着重分析其中存在的冲突,最后提出了基于冲突理论的导游薪酬体系的构建。本文首先介绍了课题的研究背景、国内外研究现状及评述、论文的研究目的和意义、论文的研究方法和逻辑结构。在对冲突理论的主要流派及其在社会学中的应用进行了分析之后,确定了本文的理论基础。在此基础上对导游薪酬体系进行了调查,包括调查方法、调查样本的选取、调查问卷的设计,在实地发放问卷及个别访谈的基础上,对调查结果进行了数据分析,形成了调查结论。然后运用冲突理论对导游薪酬体系中存在的冲突进行了分析,包括冲突主体的界定、冲突的具体表现形式,并对冲突的原因进行了分析。接下来就导游薪酬体系的构建进行了相关分析,包括：导游薪酬体系的构建思路、构建原则和构建目标,着重阐述了基于冲突理论的导游薪酬体系的构建流程,并分析了导游薪酬体系实施的相关保障措施。最后选取典型企业进行薪酬设计效果的实证研究,从中发现问题,以进一步完善导游薪酬体系。
[Abstract]:The tour guide means to accept the travel agency, as the representative of the travel agency, to carry out the travel plan, to provide tourists with travel arrangements, to explain the service, and to give the help of food, night and travel, to the communication and Bridge in the tourism activities. The current travel agency market is fierce and the "chaos" in the tourist market is also It has aroused people's thinking about the present situation of the tour guides: on the one hand, the low quality of the guide leads to the complaint, dissatisfaction, and even the exposure of the media. On the other hand, few people pay attention to the changes in the basic rights of the tour guides and the environment of the guide's survival. These problems have all pointed to one aspect, that is, the irrational tour guide salary system at the present stage. With the full opening of the travel agency to foreign capital after entering the WTO, the travel agency wants to improve the competitiveness of the market and how to train and manage the talents, especially in the front-line guide. The design of a reasonable salary system is the key.
This paper tries to make an analysis and Study on the present situation of the remuneration of tour guides in the tourism industry, and introduces the theory of sociological theory - "conflict theory" to create a harmonious tour as the starting point, and reconstructs the system of tour guide compensation. In the study method, the qualitative analysis and quantitative analysis are combined with theoretical research and practice research. By means of the method of combining, and through the questionnaire survey, through the understanding of the present situation of the tour guide salary system, this paper focuses on the analysis of the existing conflicts, and finally puts forward the construction of the guide compensation system based on the theory of conflict.
This paper first introduces the background of the research, the present situation and review at home and abroad, the purpose and significance of the research, the research method and the logical structure of the thesis. After analyzing the main schools of the conflict theory and its application in sociology, the theoretical basis of this paper is determined. On this basis, the system of tour guide salary is introduced. The investigation, including the investigation method, the selection of the sample, the design of the questionnaire, the questionnaire and the individual interview in the field, analyzed the results of the investigation, and formed the conclusion of the investigation. Then, the conflict theory was used to analyze the conflicts in the guide salary system, including the definition of the conflict subject and the conflict. The specific forms of expression, and the analysis of the causes of the conflict. Next, the construction of the tour guide salary system is analyzed, including: guide salary system construction ideas, construction principles and construction goals, focusing on the conflict theory based tour guide salary system construction process, and analysis of the implementation of the tour guide salary system. Finally, select typical enterprises to carry out an empirical research on the effect of compensation design, and find out problems in order to further improve the tourist guide salary system.

【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F272.92

【参考文献】