老年旅游者主观年龄同实足年龄差异及其与旅游动机的关系研究

发布时间：2018-04-30 08:27

本文选题：主观年龄 + 实足年龄　；参考：《重庆师范大学学报(自然科学版)》2016年04期

【摘要】：主观年龄作为有别于实足年龄的一种年龄概念,越来越广泛地应用到人们生活质量的研究之中。以老年旅游者为研究对象,通过问卷调查,获得了220个调查样本数据;运用描述性分析、因子分析和多元线性回归分析方法,从感觉年龄、活动年龄和识别年龄三个方面分析了主观年龄与实足年龄的差异,以及这一差异与旅游动机的关系。研究结果表明:1)多数老年旅游者认为其主观年龄比实足年龄小,感觉年龄、活动年龄、识别年龄比实足年龄分别平均小5.2岁、6.5岁和3.3岁。2)老年旅游者的主观年龄能够根据他们的旅游动机进行预测,其中感觉年龄可以通过学习动机进行预测,活动年龄可以通过学习、归属和物理刺激三个动机进行预测,识别年龄可以通过归属和提高地位两个动机进行预测。研究结果有助于企业营销人员和政策制定者重新认识老年旅游者,并在此基础上对老年旅游市场进行重新定位。
[Abstract]:Subjective age, as a concept of age different from real age, is more and more widely used in the study of people's quality of life. Taking elderly tourists as the research object, 220 sample data were obtained by questionnaire, and the sensory age was analyzed by descriptive analysis, factor analysis and multivariate linear regression analysis. The difference between subjective age and actual age and the relationship between this difference and tourism motivation are analyzed in three aspects: active age and recognition age. The results of the study show that most older tourists think that their subjective age is younger than the actual age, the feeling age, and the activity age. The subjective age of the elderly tourists can be predicted according to their tourism motivation, and the sensory age can be predicted by learning motivation. The age of activity can be predicted by learning, attribution and physical stimulation, and the age of recognition can be predicted by two motivation: attribution and advancement. The results are helpful for enterprise marketers and policy makers to re-understand the elderly tourists, and on the basis of this, to reposition the elderly tourism market.
【作者单位】：重庆师范大学地理与旅游学院;重庆大学经济与工商管理学院;四川省南部县旅游局;贵州省社会科学院农村发展研究所;
【基金】：教育部人文社会科学研究青年基金(No.12YJCZH311) 重庆市社会科学规划一般项目(No.2014YBSH045) 国家社会科学基金西部项目(No.14XJL002) 国家旅游局“万名旅游英才计划”研究型英才培养项目(No.WMYC20151127) 重庆师范大学校级基金项目(No.10XWQ09)
【分类号】：F592.3

【相似文献】