基于区位论的辽宁沿海经济带旅游产品差异化开发研究

发布时间：2018-05-01 05:25

本文选题：辽宁沿海经济带 + 旅游产品　；参考：《渤海大学》2014年硕士论文

【摘要】：区位论反映了社会经济空间组织的客观规律，，同时也是旅游空间结构研究的理论基础。旅游空间结构合理与否，直接对旅游经济收益起着促进或制约的作用。空间结构的构建对区域旅游规划开发的方向、各旅游区域间的功能配置优化、旅游发展战略的制定都有着指导意义。随着社会的不断发展，体验经济时代的到来，一成不变的旅游产品已经不能满足旅游消费市场求新求异的个性化要求。差异化的旅游产品开发策略既能满足消费者的多样化需求，又能有效规避旅游产品同质化造成的低价不良竞争和旅游经营者间的利益冲突等问题。本文将区位论贯彻到旅游产品差异化开发中，并作为指导思想来研究如何将辽宁沿海经济带旅游产品差异化。 2009年7月1日，辽宁沿海经济带的开发建设被纳入国家战略。辽宁沿海经济带应利用这一有利时机，实现旅游业的跨越式发展。辽宁沿海经济带旅游资源丰富，区位优势明显，但旅游产品开发目前存在着一定问题，诸如时空格局不合理、整合开发深度不够、多元化不足、缺乏特色专项产品、旅游产品内涵挖掘不够、旅游产品宣传力度不足且缺少针对性等。文章分析了已有相关研究成果和辽宁沿海经济带的旅游发展现状，并阐述了差异化策略对旅游产品开发的意义。最后，基于以上研究分析构建了旅游产品差异化空间竞争模型，从概念、层级、主题以及服务四方面对辽宁沿海经济带旅游产品进行具体的差异化开发研究。
[Abstract]:Location theory reflects the objective law of social and economic spatial organization, and it is also the theoretical basis of the study of tourism spatial structure. Whether the spatial structure of tourism is reasonable or not, it directly promotes or restricts the economic benefits of tourism. The construction of spatial structure is of guiding significance to the direction of regional tourism planning and development, the optimization of function allocation among tourism regions, and the formulation of tourism development strategy. With the development of the society and the arrival of the experience economy era, the unchanging tourism products can not meet the individualized requirements of the tourism consumption market. The differentiated tourism product development strategy can not only meet the diversified needs of consumers, but also effectively avoid the problems of low price bad competition caused by homogenization of tourism products and conflicts of interest among tour operators. In this paper, the location theory is applied to the development of tourism product differentiation, and as the guiding ideology, how to differentiate the tourism products of Liaoning coastal economic belt is studied. On July 1, 2009, the development and construction of Liaoning coastal economic belt was incorporated into the national strategy. Liaoning coastal economic belt should take advantage of this favorable opportunity to realize the development of tourism by leaps and bounds. Liaoning's coastal economic belt is rich in tourism resources and has obvious regional advantages. However, there are some problems in the development of tourism products, such as unreasonable space-time pattern, insufficient depth of integration and development, insufficient diversification, and lack of special products with special characteristics. Tourism product connotation mining is not enough, tourism product propaganda is insufficient and lack pertinence and so on. This paper analyzes the related research results and the present situation of tourism development in Liaoning coastal economic belt, and expounds the significance of differentiation strategy to the development of tourism products. Finally, based on the above research analysis, the paper constructs a spatial competition model of tourism product differentiation, and studies the development of tourism products in Liaoning coastal economic belt from four aspects: concept, level, theme and service.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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