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闽南民俗体育旅游开发模式研究

发布时间:2018-05-01 15:17

  本文选题:闽南 + 民俗体育旅游 ; 参考:《集美大学》2014年硕士论文


【摘要】:随着旅游消费需求的变化,文化旅游日益成为现代旅游的热点,受到各国各地区旅游业界和学界的普遍关注。闽南民俗体育文化资源丰富,极具开发民俗体育旅游产品的优势。但目前当地一些极具特色的民俗体育旅游资源并没有被合理的开发和利用,以致于资源优势未能转化为产业优势。因而,把闽南丰富的民俗体育旅游资源价值进行深度挖掘,使其成为吸引力强的特色旅游产品,,具有极大的研究价值。 文章对闽南厦、漳、泉三市所辖的十一个区和十七个县(市)内涵盖的民俗体育旅游进行旅游开发模式的研究及探讨,借助旅游经济学、民族学、体育学、区域经济学、市场营销学等学科的相关理论,并采取理论研究与文献研究相结合,定性研究与定量研究相结合,运用数理统计、逻辑分析、实地考察等方法对文章涉及的具体问题进行研究。借鉴学者们的研究成果,从民俗体育旅游开发的机制、原则方面探讨民俗体育旅游开发模式的构建,综合考虑开发过程中的相关利益群体之间的角色定位,构建了闽南民俗体育旅游的一体化开发模式,并从闽南民俗体育旅游市场定位、具体开发策略、营销策略、开发有效运行保障措施等方面阐述一体化开发模式的具体实施步骤。 综合考虑民俗体育旅游开发过程中各利益主体之间的职责的一体化开发模式,是闽南民俗体育旅游开发市场形成的这一时期最直接,最有效,最适合的开发模式。结合实际情况提出的相应措施,即制定正确的政策法规,提供全面的旅游公共服务建设,完善企业经营管理机制,优化产业融合格局;构建多元化的市场营销策略和宣传体系等,为一体化开发模式的顺利实施及民俗体育旅游的可持续发展提供了较为有力的保障。
[Abstract]:With the change of tourism consumption demand, cultural tourism has increasingly become a hot spot of modern tourism, which has received widespread attention from the tourism industry and academic circles in various countries and regions. Minnan is rich in folk sports culture resources and has the advantage of developing folk sports tourism products. However, some local folk sports tourism resources have not been developed and utilized reasonably, so that the resource advantages can not be transformed into industrial advantages. Therefore, it is of great research value to excavate the rich folk sports tourism resource value in South Fujian to make it a characteristic tourism product with strong attraction. This paper studies and discusses the tourism development model of folk sports tourism in 11 districts and 17 counties (cities) under the jurisdiction of three cities of Minnan Xia, Zhang and Quan, with the aid of tourism economics, ethnology, sports science, regional economics, The related theories of marketing and other disciplines are studied by combining theoretical research with literature research, qualitative and quantitative research, using mathematical statistics, logical analysis, field investigation and other methods to study the specific problems involved in the article. Based on the research results of scholars, this paper discusses the construction of the development model of folk sports tourism from the mechanism and principle of the development of folk sports tourism, and comprehensively considers the role orientation of relevant interest groups in the process of development. This paper constructs the integrated development mode of Minnan folk sports tourism, and expounds the concrete implementation steps of the integrated development mode from the aspects of market orientation, specific development strategy, marketing strategy and effective operation guarantee measures of Minnan folk sports tourism. It is the most direct, effective and suitable development mode of the folk sports tourism development market in the south of Fujian province, which comprehensively considers the responsibility of the stakeholders in the process of the development of folk sports tourism. According to the actual situation, the corresponding measures are to formulate correct policies and regulations, to provide comprehensive tourism public service construction, to improve the management mechanism of enterprises, and to optimize the pattern of industrial integration; The establishment of diversified marketing strategies and propaganda systems provides a more effective guarantee for the smooth implementation of the integrated development model and the sustainable development of folk sports tourism.
【学位授予单位】:集美大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F592.7;G80-05

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