国际旅游岛视角下海南生态农业旅游品牌开发对策

发布时间：2018-05-02 18:41

本文选题：国际旅游岛 + 生态农业旅游　；参考：《中国农业资源与区划》2017年02期

【摘要】：[目的]通过分析当前海南生态农业旅游品牌开发现状及其模式类型,试图推动海南生态农业旅游产业转型升级。[方法]从国际旅游岛视角以例证法论述海南生态农业旅游业存在的问题,并提出解决问题的具体措施。[结果]当前海南生态农业旅游项目真正建立起自主品牌仅占总数的8.9%,比例不高,且地区间差距明显;海南生态农业旅游项目在特色产业、景观、文化等3个方面对品牌的拉动乏力。[结论]海南开发生态农业旅游品牌、打造国际旅游岛具有诸多天然优势,包括自然环境独特、农作物类型多样且观赏价值高、旅游业发展基础好及对外开放历史长等,应秉承可持续发展原则进一步挖掘自身内在的优质旅游资源、创新生态旅游产品、提高基础设施建设、优化整合旅游资源、丰富旅游产业形态。
[Abstract]:[objective] to promote the transformation and upgrading of Hainan eco-agricultural tourism industry by analyzing the current status and mode types of eco-agricultural tourism brand development in Hainan. [methods] from the perspective of international tourism island, this paper discusses the problems existing in Hainan's eco-agricultural tourism and puts forward some concrete measures to solve the problems. [results] at present, Hainan eco-agricultural tourism projects only account for 8.9% of the total number of eco-agricultural tourism projects, the proportion is not high, and the gap between regions is obvious. Culture and other three aspects of the brand's lack of pull. [conclusion] Hainan has many natural advantages in developing eco-agricultural tourism brand and building an international tourism island, including its unique natural environment, diverse crop types and high ornamental value, a good foundation for tourism development and a long history of opening to the outside world. We should follow the principle of sustainable development to further tap their own internal high-quality tourism resources, innovate eco-tourism products, improve infrastructure construction, optimize the integration of tourism resources, and enrich the form of tourism industry.
【作者单位】：海南经贸职业技术学院旅游管理系;
【基金】：海南省2016年哲学社会科学规划基地课题“全域旅游背景下海口旅游形象差异化设计实证研究”(HNSKJD16-43) 国家旅游局“万名旅游英才计划”2016年度立项项目“海南新村因旅游更美丽——新村镇乡村旅游资源调查及宣传”(WMYC20163225)
【分类号】：F592.7;F323

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