游客体验、消费情感对游客公民行为的影响研究

发布时间：2018-05-03 16:58

本文选题：游客体验 + 感知价值　；参考：《兰州财经大学学报》2016年04期

【摘要】：基于体验理论,探讨旅游体验、消费情感与游客公民行为之间的关系,构建关系模型,并利用旅行社团队游客调研数据进行实证研究,结果表明:游客的审美体验、教育体验和娱乐体验对感知价值、消费情感存在显著影响;游客感知价值和消费情感对游客的口碑推荐、帮助他人、信息反馈存在显著影响;而游客的逃避体验与感知价值、消费情感的关系没有被验证。这些研究结论为旅游管理实践提供了重要启示。
[Abstract]:Based on the experience theory, this paper discusses the relationship between tourism experience, consumer emotion and tourists' citizenship behavior, constructs a relationship model, and makes an empirical study with tourist team data. The results show that: tourists' aesthetic experience. Educational experience and entertainment experience have significant influence on perceived value and consumer emotion; tourists' perceived value and consumer emotion have significant influence on the public praise of tourists, help others, and information feedback; while the escape experience and perceived value of tourists are significant. The relationship of consumer emotion has not been verified. These conclusions provide important enlightenment for tourism management practice.
【作者单位】：闽南师范大学商学院;华侨大学旅游学院;
【基金】：福建省社会科学规划项目(FJ2015B037) 福建省教育厅社会科学研究项目(JA13200S)
【分类号】：F592.6

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