赤峰市乡村旅游发展战略研究

发布时间：2018-05-03 18:14

本文选题：赤峰市 + 乡村旅游　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：随着经济的发展,国民拥有了越来越多的闲暇时间,闲下来的人们对休闲旅游产生了强烈的需求,承载着更多旅游休闲功能的现代化农业是乡村旅游发展的重要方向。本文借鉴旅游地理学、资源学、市场学、旅游市场开发与规划学等学科的相关知识,运用文献分析法、PEST分析法、SWOT分析法,结合赤峰市的乡村旅游资源开发条件,在市场分析与客源地定位的基础上,对赤峰市乡村旅游的发展进行战略制定,并对产品开发设计进行了研究。除绪论和结论展望外,本文共分为五部分。第一部分,乡村旅游相关理论基础。探讨乡村、乡村旅游概念、国内外乡村旅游研究综述、乡村旅游模式研究以及战略管理综述。第二部分,赤峰市乡村旅游资源条件评价。首先分析了赤峰市的地理位置、自然禀赋、历史文化、风土人情和经济发展情况等发展现状,然后对当地提供的旅游服务现状进行了深入的分析,最后总结出了当前赤峰市乡村旅游产品开发存在的问题。第三部分,赤峰市乡村旅游市场SWOT分析。优势,即地理位置、资源天赋、生态环境、成熟市场;劣势,即旅游基础设施投入不足、基础薄弱,受季节影响大、初级开发、缺乏规划,自然资源和人文景观融合度低、品牌建设滞后,地区旅游产业整体竞争实力差、区域联网意识不足;机会,即需求、供给、高铁即将建成;威胁,即管理体系尚未完善,区域竞争日益激烈,文化资源没有创造足够的经济价值。第四部分,赤峰市的乡村旅游发展战略制定。本章从战略制定、战略分析、战略选择、战略部署重点几个环节,详细对照了赤峰市的乡村旅游条件,得出适合赤峰市乡村旅游发展的战略选择,即:打破行政区域界限,实现区域协同发展;走特色化、品牌化道路;与各相关产业融合发展;重点是与信息产业结合,实现便捷化服务、精准化营销。第五部分,赤峰市乡村旅游发展的保障措施。从行业监管、产业协会、扶持政策几大方面构建宏观支持体系;提出“大旅游”思想,明确赤峰市“一带两翼六大板块”空间格局,根据赤峰乡村旅游市场定位及旅游开发建设内容,构建以“文化产业旅游产品、生态特色旅游产品、休闲度假旅游产品”为核心的“集美赤峰·自由驰骋”形象定位,各产品体系之间相互关联、相互促进、互为补充,共同构建一个产品多元且功能完善的赤峰乡村旅游产品系列,即重点培育和发展六大类乡村旅游产品:个性化的民宿类型;产业化的主题庄园类型;民族风情主题类型;大众化的休闲体验类型;依托骨干景区类型;高中端化的度假乡居类型,留下“全家去赤峰,愉快又轻松”的旅游好感。
[Abstract]:With the development of economy, the people have more and more leisure time, the leisure people have a strong demand for leisure tourism, and modern agriculture, which carries more tourism leisure functions, is an important direction of rural tourism development. Based on the relevant knowledge of tourism geography, resource science, marketing science, tourism market development and planning, this paper applies the method of literature analysis, pest analysis and SWOT analysis, and combines the conditions of rural tourism resources development in Chifeng. On the basis of market analysis and source location, the development strategy of rural tourism in Chifeng city is formulated, and the product development and design are studied. In addition to the introduction and conclusion outlook, this paper is divided into five parts. The first part is the theoretical basis of rural tourism. This paper discusses the concept of rural tourism, the research of rural tourism at home and abroad, the research of rural tourism model and strategic management. The second part, Chifeng rural tourism resources evaluation. First of all, it analyzes the current situation of Chifeng's geographical location, natural endowment, history and culture, local customs and economic development, and then makes an in-depth analysis of the present situation of tourism services provided by the local area. Finally, the paper summarizes the problems existing in the development of rural tourism products in Chifeng. The third part, Chifeng rural tourism market SWOT analysis. Advantages, that is, geographical location, resource talent, ecological environment, mature market, disadvantages, that is, insufficient investment in tourism infrastructure, weak infrastructure, strong seasonal impact, primary development, lack of planning, low integration of natural resources and human landscapes, Brand construction lags behind, the overall competitive strength of the regional tourism industry is poor, the awareness of regional networking is insufficient; opportunities, that is, demand, supply, and high-speed rail will soon be built; threats, that is, the management system is not yet perfect, and the regional competition is becoming increasingly fierce, Cultural resources do not create enough economic value. The fourth part, Chifeng rural tourism development strategy formulation. This chapter compares the rural tourism conditions of Chifeng City in detail from the aspects of strategic formulation, strategic analysis, strategic choice and strategic deployment, and obtains the strategic choice suitable for the development of rural tourism in Chifeng city, that is, breaking the administrative district boundary. To achieve regional coordinated development; to take the characteristic, brand road; to integrate with the development of related industries; to combine with the information industry, to achieve convenience services, precision marketing. The fifth part, the safeguard measures of Chifeng rural tourism development. From several aspects of industry supervision, industry association and support policy, to build a macro support system, to put forward the idea of "big tourism" and to make clear the spatial pattern of "two wings and six plates" in Chifeng. According to the orientation of Chifeng rural tourism market and the content of tourism development and construction, the image positioning of "Jimei Chifeng is free", which is centered on "cultural industry tourism products, ecological characteristic tourism products, leisure vacation tourism products", is constructed. Each product system is interrelated, promotes and complements each other, and constructs a diversified and well-functioning Chifeng rural tourism product series, which focuses on the cultivation and development of six categories of rural tourism products: personalized residential type; Industrialization of theme manor type; ethnic customs theme type; popular leisure experience type; relying on the backbone type of scenic spots; senior high school resort type, leaving "the whole family to Chifeng, happy and relaxed" tourist goodwill.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

【参考文献】