文化型旅游景区竞争力评价研究

发布时间：2018-05-08 09:22

本文选题：文化型旅游景区 + 竞争力　；参考：《广西师范大学》2014年硕士论文

【摘要】：随着旅游业竞争的日益激烈,旅游竞争力的研究受到学界的广泛关注,但是旅游景区竞争力的研究在理论上和方法上还不成熟,对以文化资源为主要开发对象的文化型旅游景区竞争力的研究更是不足,亟待深入和加强。本文在前人对文化型旅游景区和旅游竞争力研究的基础上,运用比较优势理论、竞争优势理论、核心竞争力理论、旅游系统论、可持续发展理论和评价学理论,从核心因素、支持因素、保障因素三个方面来分析文化型旅游景区竞争力的来源。针对文化型景区的特征,初步拟定文化型旅游景区竞争力评价指标体系,运用德尔菲法对评价指标进行修正,得到最终的文化型旅游景区竞争力评价指标体系,包括文化吸引、文化体验与传递、文化认同与反馈、文化保护、管理要素、经济要素、市场要素和社会要素8个一级指标和29个二级指标。在对确定权重方法研究的基础上,结合层次分析法和德尔菲法确定了评价指标的权重。由于文化型景区竞争力指标多是定性指标,本文尝试运用灰色多层次理论构建文化型旅游景区竞争力评价模型,并运用所构建的模型对永州三个代表性的文化型旅游景区进行了研究,并根据评价结果提出提升永州文化型旅游景区竞争力的对策建议。论文共分为五部分：第一部分：绪论。阐述了本文的研究背景和意义,对文化型旅游景区以及竞争力概念进行了界定以及对旅游竞争力相关研究进行了综述,介绍了论文的主要研究内容及所采用的方法,提出了论文的研究技术路线。第二部分：理论基础。对文化型旅游景区的特征进行了分析,以及对比较优势理论、竞争优势理论、核心竞争力理论、旅游系统论、可持续发展理论、评价学理论进行了研究,为科学制定文化型旅游景区竞争力评价指标体系奠定基础。第三部分：评价指标体系构建。在参考旅游景区竞争力评价体系已有研究成果的基础上,从核心因素、支持因素、保障因素三个方面来分析文化型旅游景区竞争力。在对旅游景区竞争力评价指标体系的总结和概括的基础上,针对文化型景区的特征,从文化吸引、文化体验与传递、文化认同与反馈、文化保护、管理要素、经济要素、市场要素和社会要素8个方面初步拟定了文化型旅游景区竞争力评价指标体系,运用德尔菲法对一级指标和二级指标进行了修正。第四部分：评价模型构建。结合德尔菲法和层次分析法来确定文化型旅游景区竞争力评价指标的权重。运用灰色多层次理论构建文化型旅游景区竞争力评价模型。第五部分：永州文化型旅游景区竞争力评价研究。以永州三个代表性的文化型旅游景区为例,对其竞争力进行研究,根据对评价结果的分析,提出提升永州文化型旅游景区竞争力的建议。本文的结论概括如下：第一,本文在参考旅游景区竞争力评价体系已有研究成果的基础上,结合文化型旅游景区的特点,从核心因素、支持因素和保障因素三个方面来分析文化型旅游景区的竞争力,并构建文化型旅游景区竞争力评价指标体系,运用德尔菲法对初步拟定的指标体系进行修正,最后所确定的指标体系由8个一级指标以及29个二级指标构成。第二,结合层次分析法和德尔菲法,对各指标权重进行确定。制定了文化型旅游景区竞争力评价标准,运用灰色多层次理论构建文化型旅游景区竞争力评价模型,由一级指标、二级指标的评价矩阵及各受评对象的综合评价值构成。第三,运用评价模型对永州3个代表性的文化型旅游景区——柳文化景区、浯溪碑文化景区以及女书文化景区,进行了研究。评价结果符合现实情况,并根据评价结果提出提升永州文化型旅游景区竞争力的对策建议。
[Abstract]:With the increasingly fierce competition in the tourism industry, the study of tourism competitiveness is widely concerned by the academic community. However, the research on the competitiveness of tourist attractions is not mature in theory and method. The research on the competitiveness of cultural tourism scenic spots with cultural resources as the main development object is not enough, and it is urgent to deepen and strengthen. On the basis of the study of the scenic spots and tourism competitiveness, we use the theory of comparative advantage, the theory of competitive advantage, the theory of core competitiveness, the theory of tourism system, the theory of sustainable development and the theory of evaluation, and analyze the source of the competitiveness of cultural tourism scenic spots from three aspects: core factors, support factors and guarantee factors. The characteristics of the area, preliminarily draw up the evaluation index system of cultural tourism scenic spots, and use Delphy Fa to modify the evaluation index to get the final evaluation index system of cultural tourism scenic spots, including cultural attraction, cultural experience and transmission, cultural identity and feedback, cultural protection, management elements, economic factors and market factors. On the basis of the research on the method of determining the weight, the weight of the evaluation index is determined on the basis of the research on the method of determining the weight of the society, and the weight of the evaluation index is determined by the analytic hierarchy process (AHP) and Delphy Fa. Because the competitive index of the cultural scenic area is the qualitative index, this paper tries to construct the evaluation of the competitiveness of the cultural tourism scenic area using the grey multi-level theory. The model is used to study the three representative cultural tourist attractions in Yongzhou with the model constructed, and according to the results of the evaluation, the paper puts forward the countermeasures and suggestions to improve the competitiveness of Yongzhou cultural tourism scenic spots. The thesis is divided into five parts: the first part: introduction. It expounds the background and significance of this study, and the cultural tourism scenic spots. And the concept of competitiveness is defined as well as a summary of the related research on tourism competitiveness, the main contents and methods used in this paper are introduced, and the research technical route of the thesis is put forward. The second part is the theoretical basis. The characteristics of the cultural tourism scenic spots are analyzed, and the comparative advantage theory and competitive advantage are also introduced. The theory, the theory of core competence, the theory of tourism system, the theory of sustainable development, and the theory of evaluation have been studied to lay the foundation for the scientific formulation of the evaluation index system of the competitiveness of cultural tourism scenic spots. The third part: the construction of the evaluation index system. On the basis of the summary and summary of the evaluation index system of the competitiveness of the tourist attractions, on the basis of the summary and summary of the evaluation index system of the competitiveness of the tourist attractions, on the basis of the characteristics of the cultural scenic spots, the cultural attraction, cultural experience and transmission, cultural identity and feedback, cultural protection, management elements, economic factors, and market elements are three. And the 8 aspects of social factors preliminarily draw up the evaluation index system of the competitiveness of cultural tourism scenic spots, using Delphy Fa to modify the first and two level indicators. The fourth part: evaluation model construction. Combined with Delphy Fa and AHP to determine the weight of the evaluation index of the cultural tourism scenic spots. The fifth part: the study of the competitiveness evaluation of Yongzhou cultural tourist attractions. Taking the three representative cultural tourist attractions of Yongzhou as an example, this paper studies its competitiveness, and puts forward some suggestions on the promotion of the competitiveness of Yongzhou cultural tourism scenic spots based on the analysis of the evaluation results. The conclusions of this paper are summarized as follows: firstly, on the basis of the existing research results of the competitiveness evaluation system of tourist attractions, combining the characteristics of cultural tourism scenic spots, this paper analyzes the competitive power of cultural tourism scenic spots from three aspects of core factors, support factors and guarantee factors, and constructs the evaluation of the competitiveness of cultural tourism scenic spots. The standard system uses Delphy Fa to modify the preliminary index system. The final index system is composed of 8 first grade indexes and 29 two grade indexes. Second, combining the analytic hierarchy process and Delphi method, the weight of each index is determined. The evaluation standard of the cultural tourism scenic area competitiveness is formulated and the grey multi-level is used. The theory constructs the evaluation model of the cultural tourism scenic spot competitiveness, which consists of the first grade index, the evaluation matrix of the two level index and the comprehensive evaluation value of each subject. Third, the evaluation model is used to study the 3 representative cultural tourist attractions in Yongzhou, the Liu culture scenic spot, the inscription scenic spot and the female Book cultural scenic spot. The price results conform to the actual situation, and according to the evaluation results, put forward countermeasures and suggestions to enhance the competitiveness of Yongzhou cultural tourism scenic spots.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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