商业银行构建旅游金融的基本思维与整体框架

发布时间：2018-05-11 06:30

  本文选题：旅游业 + 旅游金融　； 参考：《金融论坛》2017年09期

【摘要】：银行的旅游金融业务以其独有的专业技术和信息优势,能切实有效地为旅游产业提供直接金融供给。银行旅游金融对旅游客户提供的服务是综合化的,银行旅游金融的风险管理是数据型的,银行旅游金融的研发体系是独创性的。旅游金融思维是银行实现其价值转换与商业模式重构的行动先导,集群思维、IP思维、互联网思维和体验思维,既是银行规划旅游金融的方法论,也是发挥旅游金融功能的模式论。
[Abstract]:The tourism finance business of the bank can provide direct financial supply to the tourism industry with its unique technical and information advantages. The service provided by bank tourism finance is comprehensive, the risk management of bank tourism finance is data type, and the research and development system of bank tourism finance is originality. Tourism finance thinking is the guide of bank to realize its value conversion and business model reconstruction. Cluster thinking, Internet thinking and experience thinking are the methodology of bank planning tourism finance. It is also the mode theory of exerting the function of tourism finance.
【作者单位】： 云南师范大学;
【分类号】：F592;F832
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本文编号：1872805