国内旅游流质量研究

发布时间：2018-05-11 19:01

本文选题：旅游流 + 国内旅游流　；参考：《湘潭大学》2014年硕士论文

【摘要】：国内旅游在旅游业的发展中占据着重要地位，并发展迅速，成为了社会各界关注的焦点，但国内旅游的发展仍面临许多困境，其中地区之间的不平衡以及规模和收入之间的不平衡是突出的问题，与此同时，国内旅游研究也存在一定的滞后性。本文从旅游地理学的视角研究国内旅游，探讨国内旅游流的时空演化规律，以实现国内旅游流质量的提升，对于促进旅游业的健康持续发展、丰富旅游理论有着积极意义。国内旅游流流量是指国内旅游流在单位时间内和一定空间上所形成的规模，1999~2013年我国国内旅游流流量和流质的相关数据表明：国内旅游流的规模呈逐年上升的总体发展态势，2003和2008年作为分界线，将国内旅游规模的发展分为稳步发展-快速发展-较快复苏三个阶段。各省市国内旅游规模也基本保持持续上升的趋势，重点是其规模位序的变动，改变着我国国内旅游规模空间格局。国内旅游流流质指数前14年一直处在1以下，但基本保持上升的趋势；全国共16个省市属于低效旅游流，旅游流总体效益较低。在规模和效益两个维度下，31个省市可划分为四个类别，不同类别具有不同的形成机理。本地居民出游力和对外旅游吸引力是国内旅游流质量的影响因素。各省市应根据自身实际情况，重视国内旅游规模和效益的均衡发展，丰富旅游产品，增加国内旅游消费；增强外部可进入性加强景区内部交通系统的优化，优化旅游交通，增强旅游的可进入性；细分目标客源市场，创新市场营销机制、市场营销方式与手段，开拓旅游市场，，树立良好的旅游品牌；积极推进与省内市区（州）和省外城市的联合促销，延伸旅游线路，发挥集群效应，多管齐下，推进国内旅游流质量的全面提升。
[Abstract]:Domestic tourism occupies an important position in the development of tourism and develops rapidly, which has become the focus of attention of all walks of life. However, the development of domestic tourism still faces many difficulties. The imbalance between regions and between scale and income is a prominent problem, at the same time, there is a lag in domestic tourism research. This paper studies domestic tourism from the perspective of tourism geography and probes into the temporal and spatial evolution of domestic tourism flows in order to improve the quality of domestic tourism flows. It is of positive significance to promote the healthy and sustainable development of tourism and enrich tourism theory. Domestic tourism flow refers to the scale of domestic tourism flow formed in unit time and certain space. The relevant data of domestic tourism flow volume and quality in China from 1999 to 2013 indicate that the scale of domestic tourism flow is increasing year by year as a whole. Development as a dividing line between 2003 and 2008, The development of domestic tourism scale is divided into three stages: steady development-rapid recovery. The domestic tourism scale of each province and city also keeps the trend of rising, the emphasis is the change of its scale order, which changes the spatial pattern of domestic tourism scale in our country. The domestic tourist flow quality index has been below 1 for the first 14 years, but basically keeps the upward trend. 16 provinces and cities in China belong to inefficient tourism flow, and the overall benefit of tourism flow is low. Under the two dimensions of scale and benefit, 31 provinces and cities can be divided into four categories. The ability of local residents to travel and the attraction of foreign tourism are the factors affecting the quality of domestic tourism flow. All provinces and cities should pay attention to the balanced development of domestic tourism scale and efficiency, enrich tourism products, increase domestic tourism consumption, enhance external accessibility, strengthen the optimization of internal transportation system of scenic spots, and optimize tourism traffic, according to their own actual conditions. To enhance the accessibility of tourism, to subdivide the target market, to innovate the marketing mechanism, to open up the tourism market and to establish a good tourism brand; We should actively promote the joint promotion with the cities outside and within the province, extend the tourism routes, exert the cluster effect, and push forward the overall improvement of the quality of domestic tourism flow.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

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