旅游目的地记忆图谱市场细分法构建

发布时间：2018-05-15 13:17

本文选题：旅游 + 记忆图谱　；参考：《经济地理》2017年02期

【摘要】：旅游目的地市场细分方法改进是意义巨大的基础性工作。旅游体验记忆具有多元性的特点,与旅游市场多元化演进趋势密切关联,基于旅游目的地体验记忆细分市场,十分贴近旅游市场的真切状态。提炼旅游体验记忆要素,构建旅游体验记忆模型,计算旅游体验记忆要素的权重,使用基于复杂网络的图谱分析得到旅游市场细分结果,这套方法可称为"记忆图谱市场细分法"。以凤凰古城为案例地应用研究,结果表明:旅游体验记忆作为市场细分的描述变量合适,旅游体验记忆模型的构建科学可行,图谱构建实现旅游目的地市场细分效果理想。记忆图谱市场细分法克服了传统方法的描述变量概念化、结果属性模糊化和结果类型模式化的问题。
[Abstract]:The improvement of market segmentation method of tourist destination is a fundamental work of great significance. Tourism experience memory has the characteristics of diversity and is closely related to the trend of diversified evolution of tourism market. Based on the tourism destination experience memory subdivision market, it is very close to the true state of tourism market. Abstract the elements of tourism experience memory, construct the model of tourism experience memory, calculate the weight of tourism experience memory elements, and use the map analysis based on complex network to obtain the result of tourism market segmentation. This set of methods can be called "memory map market segmentation method." Taking Phoenix ancient city as a case study, the results show that tourism experience memory is suitable as a description variable of market segmentation, the construction of tourism experience memory model is scientific and feasible, and the effect of map construction to realize market segmentation of tourism destination is ideal. The memory map market segmentation method overcomes the problems of conceptualization of description variables, fuzziness of result attributes and pattern of result types.
【作者单位】：湖南师范大学旅游学院;
【基金】：湖南省哲学社会科学基金项目(14YBA285)
【分类号】：F592.7

【参考文献】