基于游客体验的智慧旅游景区建设研究——以常州三大主题公园为例

发布时间：2018-05-18 05:32

本文选题：游客体验 + 景区管理　；参考：《旅游纵览(下半月)》2016年03期

【摘要】：国家旅游局将2014年确定为"智慧旅游年",由此推动了智慧旅游的快速发展,而智慧旅游则通过智能化与个性化的结合不断提高游客的旅游体验,促进旅游业的更好发展。但以往的研究者多从管理和技术角度切入分析,往往忽略了游客的实际感受,本文则是从游客体验的角度出发,以常州市中华恐龙园、环球动漫嬉戏谷、淹城春秋乐园三大主题公园为例,运用文献分析、实地调研、深度访谈等多种方法从智慧营销、基础设施、智慧游览、智慧管理四个方面入手分析智慧旅游景区建设存在的问题,提出智慧旅游景区建设的建议与对策,达到有效提高旅游景区服务质量和提升游客体验的效果。
[Abstract]:The National Tourism Administration has designated 2014 as the "year of Wisdom Tourism", which has promoted the rapid development of intelligent tourism, while intelligent tourism has continuously improved the tourist experience and promoted the better development of tourism through the combination of intelligence and individualization. But in the past, many researchers cut into the analysis from the point of view of management and technology, and often ignored the actual feelings of tourists. This article, from the perspective of tourists' experience, took the Chinese Dinosaur Garden of Changzhou City, the Globe Animation and play Valley. For example, the three theme parks of the Spring and Autumn Paradise in the city of Jincheng, with the use of literature analysis, field research, in-depth interviews, and other methods, include wisdom marketing, infrastructure, and intelligent sightseeing. This paper analyzes the problems existing in the construction of intelligent tourist attractions from four aspects of wisdom management, and puts forward some suggestions and countermeasures for the construction of intelligent tourist attractions, so as to effectively improve the service quality of tourist spots and enhance the tourist experience.
【作者单位】：江苏理工学院人文社科学院;
【基金】：江苏省高等学校大学生实践创新训练计划项目“基于游客体验的智慧旅游景区建设—以常州三大主题公园为例”的研究成果
【分类号】：F592.7

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